shannon petsch

Internet Marketing Consultant @ WebFX

[shannon petsch @spetsch_seo]

Avoiding keyword cannibalization between SEO & PPC keywords #IMLearningFX https://t.co/CfjTmMSHBf

[shannon petsch @spetsch_seo]

14 Ways to Improve Ecommerce Product Pages for SEO - a must read for anyone working with eCommerce sites! #IMLearningFX #SEO https://t.co/P3HYrgAEG5

[Ori Silver @OriSilver]

Data driven SEO agenices

[shannon petsch @spetsch_seo]

Next level eComm insights! #IMLearningFX

[Brodie Clark @brodieseo]

An important skill that every eCommerce SEO should be developing in 2024 is merchant listings.

There is so much to learn in this area of SEO and so much nuance in how merchant listings work, specifically related to the new dataset in GSC.

In particular: understanding the difference between product snippets and merchant listings, and knowing that you've got an issue on your hands if the amount of valid pages don't align.

For eCommerce stores, this can be such a low hanging fruit opportunity, with ability to unlock free traffic from simply making your store eligible for new SERP features.

Merchant listings primarily relate to 2 important features: popular product grids and product knowledge panels. Both can send a ton of qualified traffic, but require eligibility based on the GSC reports.

The reason why I'm making this post now in advance of 2024 starting is that I've noticed Google testing out these features more aggressively lately – specifically the popular product grids that occupy a lot of space.

Previously, these features were a lot more common is just US search results, but I'm now seeing them appear in regions outside of the US. Make sure to get your merchant listings in order – you won't regret it.

If you're wanting to learn more on this topic, I've been updating my article: https://t.co/ytYKqZcAOs as I learn new information on these features. So make sure to check it out. Planning to develop a more in-depth guide on the topic in the new year.

[shannon petsch @spetsch_seo]

What Factors Contribute To High On-Page SEO Scores (But Low Domain Authority)? #IMLearningFX #SEO

[SearchEngineJournal® @sejournal]

Improve your online presence and search engine rankings by focusing on these factors.
https://t.co/n0WF0cslu5

#SERPs #searchrankings #engagement #brandawareness

[shannon petsch @spetsch_seo]

Google Publishes Guide To Current & Retired Ranking Systems
#IMLearningFX #SEO

[SearchEngineJournal® @sejournal]

Ranking factors change so fast. How fast? Here's last November's report from Google on the ranking systems it uses & has retired. https://t.co/3BX2BT3X6A

And next week, we'll be updating you on the latest changes and updates with our 3rd edition of Ranking Factors! Watch for it!

[shannon petsch @spetsch_seo]

Use ChatGPT with Sheets for creating ads, optimizing meta titles, creating structured data and being more productive overall #IMLearningFX #SEO

[SearchEngineJournal® @sejournal]

Become more productive by integrating ChatGPT into Google Sheets. Discover 8 ways to use them together in this article.
https://t.co/86QRQG2WF4
#chatGPT #googlesheets #producitivity #generativeAI

[shannon petsch @spetsch_seo]

Check out these 6 CRO tactics you can consider without site traffic! #IMLearningFX #CRO
https://t.co/vRVgxK0I1L

[Barry Schwartz @rustybrick]

Google testing a lite version of the Search Generative Experience https://t.co/ftucmIaEzV via @glenngabe

[Brodie Clark @brodieseo]

10 best SEO Chrome extensions to use in 2023:

1. Detailed
2. Keywords Everywhere
3. SEO Meta in 1 CLICK
4. Google Lighthouse
5. SEO Pro
6. Robots Exclusion Checker
7. SEO Peek
8. View Rendered Source
9. SEOquake
10. Ahrefs SEO Toolbar

Links to all here: https://t.co/bKFet1qOkE

[shannon petsch @spetsch_seo]

Google Says Links No Longer A Top Three Ranking Factor #IMLearningFX https://t.co/JH1zQoWQ9J

[shannon petsch @spetsch_seo]

Google Optimize will no longer be available after September 30, 2023. This means that you will no longer be able to create or edit experiments, personalizations, or view experiment reports after this date. You can still run A/B tests in GA4 #IMLearningFX https://t.co/Iv19kSFRy8

[shannon petsch @spetsch_seo]

#IMLearningFX

[Brodie Clark @brodieseo]

Whoa, a new report just launched in Google Search Console! Within the 'Shopping tab listings' report (previously empty), it now tells you how many products can appear. Apparently it'll start showing opportunities for getting more clicks/rankings soon! https://t.co/F7dqf1Ikes

[shannon petsch @spetsch_seo]

Why aren’t your PPC clicks converting? #IMLearningFX #PPC https://t.co/k6ATA57Wd2

[shannon petsch @spetsch_seo]

Is rewriting titles a good strategy? #IMLearningFX #SEO https://t.co/652ONeXaiN

[shannon petsch @spetsch_seo]

New core update! #IMLearningFX https://t.co/0o4LVXPTAH

[shannon petsch @spetsch_seo]

An overview to CTR and how you can impact this at the SEO and PPC level!

#IMLearningFX

[Semrush @semrush]

We're just going to put it out there:
The formula to calculate CTR is (clicks / impressions) x 100.

If that wasn't enough information, we made a full blog post about click-through rates and the best tips: https://t.co/8E770j66D3.

[shannon petsch @spetsch_seo]

Lead Generation Strategies and Best Practices
#IMLearningFX

[Semrush @semrush]

Lead generation best practices:
👉 Perform audience research
👉 Focus on quality over quantity
👉 Use data responsibly
👉 Analyze user data
👉 Measure your results
👉 Iterate your approach

Learn all about lead generation here: https://t.co/nlfrje8t7Q.

[shannon petsch @spetsch_seo]

Guide to broken link building
#IMLearningFX

[Semrush @semrush]

Broken link building is finding dead links on other websites and convincing web admins to replace them with working links to your website �� 🔗

Like this:
https://t.co/FEnBeTppT9.

[Semrush @semrush]

2023: AI content, GA4, Threads launch, Twitter rebranding, volatile SERPs

Digital marketers: