Big Squirrel

We study people. We explore cultures. We examine brands.

[Big Squirrel @squirrelstories]

To win over #millennial parents, food companies must display a social conscience. 37% of #millennials favor a brand strictly due to the causes it supports.
https://t.co/Z48eC4E971
#Marketing #ConsumerBehavior #BrandStrategy #Insights #MRX

[Big Squirrel @squirrelstories]

Netflix put together a fully immersive #experientialmarketing experience 'portal' where event-goers were met with the taste, smells and feel of the #StrangerThings world.
https://t.co/m4pExQssQt
#Marketing #BrandStrategy
@TheDrum

[Big Squirrel @squirrelstories]

#StressEating is up: 56% of consumers said they feel very or somewhat stressed. The desire for #comfortfood is evident in a boom in snacking, with 73% saying they snack at least once a day, up 15% compared to 2021.
https://t.co/dvlQzxwa3b
#ConsumerBehavior #ConsumerInsights

[Big Squirrel @squirrelstories]

There are currently ~72.1 million #millennials in America. And, within the next 15 years, 80% of millennials will be parents.
Here's some tips for #marketing to #millennial #parents: https://t.co/vcs6gRtjxk
#ConsumerInsights

[Big Squirrel @squirrelstories]

Good ads are informative, relatable and delivered by a preferred brand. All three of those characteristics require marketers to understand their audiences and use that information to customize the ad experience.
https://t.co/yLKWOMW4nb
#Marketing #BrandStrategy #ConsumerBehavior

[Big Squirrel @squirrelstories]

Without design, it would be much harder to distinguish one brand from another. Design facilitates the distinction the makes #brands recognizable at first sight.
https://t.co/hPY5YWA7FU
#Marketing #Branding #BrandStrategy #LogoDesign

[Big Squirrel @squirrelstories]

Consumers now consistently move across multiple channels to pay where and when they want, whether at home, through their connected cars, or on their phones.
Brands need to meet them where they are: https://t.co/x23P0CxBdE
#Marketing #SocialMediaMarketing #BrandStrategy

[Big Squirrel @squirrelstories]

Seven in 10 #Twitter users believe interacting with brands adds to their experience. Brands in the #luxury space need to work to differentiate themselves on Twitter.
https://t.co/2dBrBNfMRv
#Marketing #SocialMediaMarketing #BrandStrategy

[Big Squirrel @squirrelstories]

For ambitious brands wanting to dip a toe into the #metaverse, they should think about what familiar behaviors and environments they are currently enabling, and then conceive what new value they can develop in an immersive digital space.
https://t.co/6WNx2g8vu2
#BrandStrategy

[Big Squirrel @squirrelstories]

The more people notice and remember a brand, the more likely they are to choose it when they're ready to buy.
And what's the easiest way of getting noticed and remembered? Be different.
https://t.co/1JF391MTIq
#BrandStrategy #Marketing #Branding #LogoDesign #Insights

[Big Squirrel @squirrelstories]

#Millennials and #GenZ are redesigning the sales process and helping their companies close the gap between potential and performance by leveraging technology to increase efficiency.
https://t.co/sYsMZ5TQAr
#Marketing #Insights #BrandStrategy

[Big Squirrel @squirrelstories]

How can brands create retail experiences that exist coherently in both the physical and virtual realms? Having a solid audio strategy is a good place to start.
https://t.co/ECgF19VSPj
#metaverse #sonicbranding #brandstrategy #branding #marketing #socialmediamarketing #mrx

[Big Squirrel @squirrelstories]

The #metaverse as a membership-driven model will see users voluntarily sharing a lot of their information, thus creating an ocean of #ZeroPartyData.
https://t.co/AKaQxJd6Qu
#Marketing #SocialMediaMarketing #ExperientialMarketing #ConsumerBehavior #BrandStrategy

[Big Squirrel @squirrelstories]

#GenZ will typically tolerate most brand imperfections if there is transparency. Successful brands will meet consumers where it matters and align their values to build a foundation of trust.
https://t.co/YTwtNEz2Ij
#Marketing #BrandStrategy #ConsumerBehavior #Luxury #Insights

[Big Squirrel @squirrelstories]

It's #GenZ, not #millennials, who are leading the charge in the return to travel—and furthermore, 72% of Gen Z respondents plan to invest the same or more in travel this year than pre-pandemic.
https://t.co/chwZSSkIer
#MRX #ConsumerBehavior #BrandStrategy #Insights

[Big Squirrel @squirrelstories]

One of the biggest advantages of working with #experiential and interactive art is that it’s never a one-size-fits-all choice. Instead, it’s a platform that pulls from a wide range of media.
https://t.co/mDExJCv5qY
#Marketing #ExperientialMarketing #BrandStrategy

[Big Squirrel @squirrelstories]

Younger #GenZ gamers have a particular emotional connection with the online world, and are looking for #metaverse experiences in their virtual worlds.
https://t.co/affdNKJzon
#Marketing #MetaverseMarketing #Gaming #BrandStrategy

[Big Squirrel @squirrelstories]

The dramatic rise in virtual experiences over the past two-plus years has also shifted preferences and attitudes on everything from #augmentedreality and the #metaverse to #crypto.
https://t.co/2XFs8svt5C
#ConsumerBehavior #Marketing #BrandStrategy

[Big Squirrel @squirrelstories]

Considering that a #logo is one of the most important pieces of #branding — in fact, the single piece of #visualbranding that is most commonly associated with your company. It’s imperative to get it right.
https://t.co/QUGWYZ2d06
#LogoDesign #Branding #BrandStrategy

[Big Squirrel @squirrelstories]

Those wanting to capture #GenZ dollars must promote product quality, longevity, volume and other value-defining factors – particularly in all digital listings.
https://t.co/bZx7hv5b2N
#Marketing #BrandStrategy #OnlineShopping