Stacked Marketer

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[Stacked Marketer @stackedmarketer]

It’s time. The biggest news in our six years history.

🤝 Meet the new Stacked Marketer.

Not just a newsletter anymore. But a platform for marketers to evolve and advance professionally.

By marketers, for marketers.

You won't find flashy lifestyle and status posts here— only useful content that helps you scale your business and career.

… All by The Crew you can trust to filter out the noise and drivel the marketing industry is known for.

What’s changed?

🔷 Careful attention to user experience both in the inbox and on our website. With countless devices, all with their quirks, we know it’s impossible to be perfect here. But we made a big leap forward, and we have the fundamentals to continue to improve in the future.

🔷 An educational platform to help marketers evolve and thrive in their jobs. Our Stacked Marketer Pro platform got the biggest upgrade of all, with a total revamp to enhance user experience that helps members learn more, faster, and better.

🔷 A bolder and more vibrant design across all our products, with easily identifiable common elements so you know at a glance that they come from The Crew here at Stacked Marketer.

A single headquarters that unites:

🟦 Stacked Marketer - for news and insights from Monday to Friday.
🟦 Psychology of Marketing - for psychological insights on customer behavior and marketing techniques.
🟦 Stacked Marketer Pro - for education and advancement
🟦 Tactics - for ready-to-apply marketing wins.

… in one accessible place.

As usual, all carefully curated or created by The Crew at Stacked Marketer to help you take a step forward in your career, income, and professional life.

We’re building the marketers’ headquarters we wished existed when we started out, and the way we want it to exist today for our current needs.

Our course library is also growing. Copywriting. Newsletters. Google Ads. Meta Ads. Google Analytics 4. Getting Clients. Pinterest Ads. Email Marketing for E-Commerce. TikTok Ads. And more to come. All accessible with a single membership.

This new upgrade to the content and user experience in Stacked Marketer is the next step in that process.

[Stacked Marketer @stackedmarketer]

@rryssf Looking forward to the event!

[Emanuel Cinca @emanuelcinca]

💰Share your B2B insights and you can win a $200 gift card.

Our partners at Pomerantz Marketing are gathering insights from marketers to discover what you're prioritizing, what's working, what's not, and how you're navigating the stormy waters of marketing today.

It only takes three minutes, and you'll also get early access to the report afterward.

Oh, and you can win a $200 gift card too.

Complete the survey below 👇

[Stacked Marketer @stackedmarketer]

https://t.co/dLf0gUMYbw

[Stacked Marketer @stackedmarketer]

New year, new (under-the-radar) trends! Social media seems most vulnerable to brand risk. Let's hope this post doesn't show up next to bad content on your feed 😅

[Emanuel Cinca @emanuelcinca]

It's the time of the year for the @stackedmarketer Annual Report.

Have a look behind the scenes of our 2024.

💰 How much revenue did we generate?

📈 📉 How much net profit or loss?

📧 How many emails did we send?

💍 What was the engagement rate?

🗞️ And how did subscriber growth go?

All those questions, plus some looks into our thought process in the Annual Report linked in the reply.

[Joe Cunningham @joecopywriter]

Are B2B marketing budgets growing in 2025...or not?

Looks like the answer is...both?

41% of respondents said their budget is increasing.

For 25% the budget is staying the same.

...And for 32%, their budget is actually getting cut (again?).

Also worth noting:

CMOs marketing B2B products plan to invest...

12% new product launches/intros
9.5% brand building
8.2% CRMs
7.8% customer experience

Another excellent @stackedmarketer Data Story. Check it out 👇

https://t.co/w8gzH3SwUL

[Stacked Marketer @stackedmarketer]

Digital out-of-home is getting more and more ad spent.

[Stacked Marketer @stackedmarketer]

Does AI matter for B2B products?

[Stacked Marketer @stackedmarketer]

If you are selling a business product, email is still the #1 communication channel.

[Stacked Marketer @stackedmarketer]

B2B shouldn't be boring... In fact, creativity is important to give you an edge in customer acquisition even in B2B.

[Stacked Marketer @stackedmarketer]

In B2B, you don't get a customer after just one touchpoint.

[Stacked Marketer @stackedmarketer]

Is it easy to find B2B products?

[Stacked Marketer @stackedmarketer]

Google is how most boomers research products.

[Stacked Marketer @stackedmarketer]

If you want to sell to boomers, you better make sure you have customer reviews of your product out there...

[Stacked Marketer @stackedmarketer]

Really, brand loyalty is something else for boomers.

[Stacked Marketer @stackedmarketer]

Now that's loyalty... Biggest influence on boomers choosing a brand is whether they already know the brand and trust it.

[Stacked Marketer @stackedmarketer]

And why do people shop online instead of going to a physical store?

[Stacked Marketer @stackedmarketer]

When does a brick-and-mortar store beat an online experience?

[Stacked Marketer @stackedmarketer]

What's your preferred device when shopping online?

[Stacked Marketer @stackedmarketer]

If there's a generation who is online and ready to buy on almost all platforms, it's Gen Z