Stephen Stapleton

E-commerce | Luxury Fashion |

[Adam Gillman @AdamGillman]

If I was forced to make $100K/month with ecom in 30 days starting from zero, here's exactly what I would do in 20 steps:

Days 1-3:

Pick the right category and build the foundation

Find a category where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent

Validate the market size before touching anything — minimum $500M+ addressable market

Find a white label manufacturer — target 80% gross margins before spending $1 on marketing

Build a 100% subscription offer — no one time purchases ever

Price at premium from day one — $10 signals $10 quality. Never apologize for your price.

Days 4-7:

Build the product and brand

Design packaging that makes customers want to display it proudly — your packaging is your #1 silent salesperson

Build a simple DTC website — no Amazon, no retail, own the customer relationship completely

Offer 50% off month one — this is the highest converting offer structure I have ever tested across two 9-figure businesses

Write 5 core educational pieces about what is wrong with your category — education builds trust faster than any ad

Days 8-15:

Launch influencer machine

Find 25 micro influencers in your category — mommy bloggers if kids, health creators if wellness

Pay flat fees — expect only 10% to convert, kill the other 90% fast

Give them guardrails on what they can and cannot claim — then let them speak in their own voice

Track every post — views, clicks, sales, hold rate. The market is voting every day. Your job is to listen.

Whitelist the 2-3 winners immediately as paid ads from their handle — this is where the real leverage lives

Days 16-30:

Scale what is working

Take winning influencer creative and run it as paid ads — 20-40% of budget behind whitelisted content

Text every new subscriber personally within 24 hours — not a bot, a real human

Let customers customize their order — it raises costs slightly but creates a moat billion dollar companies cannot replicate

Survey every customer who churns — their reason is your next product improvement

Pour everything behind the 1-2 channels converting — kill everything else immediately

The conservative math:

25 influencers × 10% conversion rate = 2-3 winners 2-3 winners whitelisted as paid ads = dramatically lower CAC Lower CAC + 80% gross margins = profitable from month one Profitable from month one = no VC needed, ever

$30/month subscription × 3,000 subscribers = $90,000 MRR At 200 new subscribers per day = $100K MRR in under 30 days

That is the floor.

One viral post can add 500 subscribers in 24 hours alone.

I did this with $0 venture capital.

$103M annual revenue.

$260M exit.

The playbook works.

Comment "ECOM" and I'll send you the full breakdown.

**must be following + retweet to receive.

Every Wednesday at 3:30PM EST I host a free 30 minute open call where anyone can ask me anything about ecom, business, or building from scratch.

Link to register: https://t.co/sExcRo2qzY

Or interested in working with me 1-1 ?
Here's the link to apply:

https://t.co/h9RYPMtama

Let me know if you need anything else :)

[Stephen Stapleton @staples910]

@AdamGillman ecom

[Stephen Stapleton @staples910]

@maverickecom Live

[Stephen Stapleton @staples910]

@adamtaylorl Claude

[Stephen Stapleton @staples910]

@adamtaylorl Meta

[Stephen Stapleton @staples910]

@AuthenticDom Scale

[Stephen Stapleton @staples910]

@LucaBorreani Very well said

[Stephen Stapleton @staples910]

@AuthenticDom Send

[Stephen Stapleton @staples910]

@dirkcryptodiggy Never gets old

[Stephen Stapleton @staples910]

@mannybarbas_ Accs spend has dropped 90%. Hearing many dealing with the same issue. Can you advise?

[Stephen Stapleton @staples910]

@mannybarbas_ @ZssBecker Lost his credibility years ago

[Stephen Stapleton @staples910]

@mannybarbas_ Awful. Karma will look after him

[Stephen Stapleton @staples910]

@mr_alexlogan Research

[Stephen Stapleton @staples910]

@linhtrinh_ @mannybarbas_ Durex extra safe

[Stephen Stapleton @staples910]

@ashvinmelwani @alexandre_ali BC ain’t spending well for me currently. CC on countries outside of US is performing well

[Stephen Stapleton @staples910]

@samruddhi_mokal Nano

[Stephen Stapleton @staples910]

@mannybarbas_ Ad creative limit is capped to 250 ads. What do you do to resolve this?

[Stephen Stapleton @staples910]

@mannybarbas_ @linhtrinh_ @mannybarbas_ how are you structuring it? Having the same issues with my bidcaps

[Stephen Stapleton @staples910]

@LukeCrypto2 @Sheldon_Sniper Get this lad of my feed

[Stephen Stapleton @staples910]

@blvckledge Shopping