On the latest episode of On Marketing, we speak with Natalie Bastian, the Global Chief Marketing Officer for @Teads, and discuss the challenges brands face in a fragmented marketing ecosystem.
Listen here: https://t.co/AEBA2vWVPt
The number of “30 Under 30” and “40 Under 40 lists” in the business media underscores corporate culture’s fascination with youth.
That’s why Campaign US is proud to reveal the fifth annual 40 Over 40 list.
Meet the honorees here: https://t.co/W249uXVIJ4
Silver went to @StarcomWW Taiwan in the Best Campaign for a Holiday or Celebration campaign with Turning Happy Meal into Family Soul Food #FestivalofMedia
Our very own Kim Einan, Global Chief Strategy Officer, joined Ben Fanning on the Lead the Team podcast to discuss leadership, the transformative moment where she realized the secret to job satisfaction and more.
Listen here ➡️ https://t.co/X5Fe3F478g
On this week’s episode of On Marketing, we chatted with @jonsteinberg, CEO of @futureplc, about the media landscape, AI, investing in quality content, and more.
Listen here ➡️ https://t.co/8bkLAFP9c4
Exciting news! We have been shortlisted for three campaigns at the 16th Internationalist Awards for Innovation in Media:
- @abinbev | Stella & The Bear
- @McDonalds | Redefining Love
- McDonald's | Grimace's Birthday Gets Out of Hand
Congratulations to our clients and teams! 👏
On the latest episode of On Marketing, we discuss all things sports media investment, from the Super Bowl to the English Premier League, with our very own Sam Sussman, SVP of Sports Investment at Starcom.
Listen here: https://t.co/3Swp5QypFh
Willie Jackson, EVP and Director, recently contributed to the 2nd article in The List's “Modern CMO Playbook” series, featured in @adage, that tackles how marketers can make a creative impact — and still achieve business results.
Read the full article: https://t.co/HHgfP974cO
In Chapter 5, the last and final chapter of our report on the Middle Class, we look at how we can better speak to the needs of the middle class ➡️ https://t.co/4ZJFKA9FyW
Congratulations to our @McDonalds, @KraftHeinzCo, and Puig teams on making the @FestivalOfMedia North America Shortlist!
McDonald’s - Redefining Love - Best Distribution and Amplification of Content
McDonald’s - Redefining Love - Best Campaign for a Holiday or Celebration
McDonald’s - Adult Happy Meal - Best Communications Strategy
Kraft Heinz - Tip for Heinz - The Creative Use of Media Award
Kraft Heinz - Lunchabuild This! - Best Use of Out of Home
Kraft Heinz - Lunchabuild This! - Best Distribution and Amplification of Content
Join us on Thursday, November 2 at @Adweek’s Retail Media Summit!
@lmdunbar, SVP, Head of Retail Media will be diving into the world of retail media and discussing the solutions that can be harnessed to drive exceptional brand outcomes.
Details can be found below.
In Chapter 4 of our report on the Middle Class, we profiled the lives of six people, where you’ll hear their hopes and dreams in their own words and understand how they approach money and purchasing decisions ➡️ https://t.co/5YGeer6fYM
In Chapter 3 of our Middle Class report, we explore how demographic shifts, economic changes and cultural upheaval over 30 years have changed the landscape for average Americans, while leaving their expectations of middle class living largely unchanged ➡️ https://t.co/UTLPHhELXr
In honor of Hispanic Heritage Month, Dr. Jorge Alcaraz, our Director of Diversity, Equity and Inclusion, was featured in a @MediaVillageOrg roundtable on The Evolution of DEIB and Calling Corporate America to Action.
Read the full article here: https://t.co/zN9LqWVu9m