Future

Original content. Expertly produced. We are the global platform for specialist media. We connect people and their passions.

[Future @futureplc]

Welcome to the UK, Alexa+!

We’re excited to be working with Alexa+ to bring Future to customers in the coming months. Keep an eye out here for more details on when we go live.

[Amazon @amazon]

Alexa+, everyone's favorite AI assistant, just arrived in the UK. 🇬🇧

Powered by GenAI and engineered at Amazon's Tech Hub in Cambridge to be authentically British, Alexa knows what "knackered" means and that an entrée is a starter, not a main course.

Early Access begins March 19 for eligible customers.

[Future @futureplc]

Big news: Helix has landed in the U.S. 🇺🇸

Future’s new audience intelligence engine is here—combining predictive AI + first-party data to connect brands with high-intent audiences when it matters most.

Explore Helix here: https://t.co/JjnwloXDlf

[Future @futureplc]

As generative AI reshapes how audiences discover brands, visibility depends on trusted sources. Future’s SEO expert Simon Glanville spoke to @pressgazette about our Optic solution — and why authority and expertise matter more than ever.

Full story 👇

https://t.co/c0iAPUBJNe

[Future @futureplc]

We’re excited to welcome @SheerLuxe to Future ✨

Together we’re building a more powerful women’s media ecosystem — combining creators, community and culture at scale.

Learn more: https://t.co/nwrOBsp65m

[Future @futureplc]

Today, Future is proud to announce the appointment of Mike Peralta as Chief Revenue Officer, returning to the business to lead our global commercial organization across a wide portfolio of specialist B2C and B2B brands. We’re thrilled to welcome him back!

https://t.co/SnFegsvAA5

[Future @futureplc]

Proud to share that @WhoWhatWear's Intelligent Shopping Assistant (ISA) has won Best Use of AI at the @glossyco Fashion & Luxury Awards! 🏆

A huge win for our teams at Future working to transform how fashion meets technology.

https://t.co/mkd6L2M8ZL

#GlossyAwards

[Future @futureplc]

🚨 Big news: We just launched Collab, Future’s new initiative connecting top digital creators with trusted media brands like @marieclaire, @WhoWhatWear, @homesandgardens & more.

It’s a new model for creators + publishers to build trust, authority & community. More to come 👇

[Axios @axios]

Exclusive: Collab brings creators to Marie Claire, Who What Wear and Homes & Gardens https://t.co/oRuts4BCMs

[Adweek Branded @awbrandshare]

Generative AI shapes everything from search engine use to shopping habits. Yet, according to our story with @futureplc based on new research, how people use—and trust—these tools varies widely across generations. https://t.co/fcw649kW3L

[Variety @Variety]

PC Gaming Show Sets First-Ever Tokyo Direct Event, Elle Osili Wood and Midas to Host (EXCLUSIVE) https://t.co/RDDF3G7oUz

[Future @futureplc]

The #AI tipping point is here. While 55% of consumers think they regularly use AI, 9 in 10 actually do—via social feeds, GPS & chatbots.

Get the insights from our latest report here: https://t.co/in4O62yRyq

[Future @futureplc]

Now in their third year, the @womanandhome Amazing Women Awards 2025 honour 10 truly inspiring women making a powerful difference in their UK communities.

This year, we’re proud to partner with @NHSCharities whose support has helped us spotlight these remarkable stories. 🤝

[woman&home @womanandhome]

Introducing the woman&home Amazing Women Awards 2025, in association with NHS Charities Together https://t.co/GcaDGFVgsA

[Future @futureplc]

Today, @tomshardware is rolling out a new chapter in its evolution: Tom’s Hardware Premium, designed to elevate our most engaged readers’ experience with richer insights, exclusive perspectives, and the industry’s most comprehensive benchmarking database. 📊

Learn more below!

[Tom's Hardware @tomshardware]

The same Tom’s Hardware you know, with deeper insights and a new tool https://t.co/GWABIt4xjH

[Future @futureplc]

✨ The results are in! ✨

The @marieclaire 2025 Skin & Hair Awards winners are here! See our US Beauty Director Hannah Baxter share her top picks on @newyorklivetv this morning:

https://t.co/QDCOMYdLtJ

[Future @futureplc]

🚨 New from Future: @tomsguide's @mspoonauer and @techradar's @LanceUlanoff sat down with @Apple's Craig Federighi and Greg Joswiak to unpack some of #WWDC25’s biggest announcements - including the truth behind the Siri reboot delay.

Watch below ⬇️

https://t.co/qDnXNh3Jso

[GamesRadar+ @GamesRadar]

Interview | We speak to Kosuke Yabuki, producer of Mario Kart World about Knockout Tour, the interconnected world, and ditching iconic items https://t.co/Y5rflSQX3c

[Future @futureplc]

Future has won a @Digiday Media Award for "Best Use of Livestreaming" for our campaign with @sleepnumber that saw @tomsguide's first-ever dedicated livestream activation! 🏆

Congratulations to all members of the Future, Sleep Number and @FireworkHQ teams involved!

[Marie Claire @marieclaire]

At 'Marie Claire''s Power Play, industry insiders got real about the costs—and rewards—of doing the work. https://t.co/AkW1VgN7NF

[Future @futureplc]

Congratulations to the teams across Future Creative and @WhoWhatWear for being named an Honoree at @TheWebbyAwards in the Websites and Mobile Sites - Best Use of AI category for our ISA ("Intelligent Shopping Assistant") chatbot! 🏆

Meet ISA here: https://t.co/fy7v71BR7g

[Future @futureplc]

Congratulations to the teams across @tomsguide for being named an Honoree at @TheWebbyAwards in the Video & Film - Technology category!🎉

Check out the #Webbys submission featuring @mspoonauer below!

https://t.co/oWiSJsnrSZ

[Future @futureplc]

.@marieclaireuk x @Rugbyworldmag 🤝

[Marie Claire @marieclaireuk]

Introducing Global phenomenon, Olympic medallist and rugby icon Ilona Maher https://t.co/CsF8DCJPuq