Startups For the Rest of Us

The podcast that helps developers be awesome at launching software products. Hosted by @robwalling.

[Startups For the Rest of Us @startupspod]

You can build a product in a day now.
That doesn’t mean anyone wants it.

This week, @RobWalling talks about his new book, Idea to Traction, and why every repeat founder he knows still talks to customers before writing a line of code.

Ep 858 👇
https://t.co/3ciWXOVaQr

[Startups For the Rest of Us @startupspod]

Thanks to YSecurity for sponsoring this episode.

They have 40+ security engineers who have done security at Apple, Uber, Robinhood, and Brex.

You rent them by the hour with no massive salary or consultant fees.

👉 https://t.co/tz19vAlZBN to get your first 8 hours free.

[Startups For the Rest of Us @startupspod]

Same product. Two prices:
$10/month → hobbyists, 9% monthly churn
$50/month → real companies, 1.5% monthly churn

Raising the price didn't shrink the market. It moved you into a better one. @asmartbear explains why on Ep 857 with @robwalling
👇https://t.co/tBlOTX1mDR

[Startups For the Rest of Us @startupspod]

Same product. Two prices:
$10/month → hobbyists, 9% monthly churn
$50/month → real companies, 1.5% monthly churn

Raising the price didn't shrink the market. It moved you into a better one. @asmartbear explains why on Ep 857 with @robwalling
👇https://t.co/tBlOTX1mDR

[Startups For the Rest of Us @startupspod]

Our biggest @MicroConf Europe ever: 174 founders, 30+ countries, 30% doing $1M+ ARR.

@robwalling and @derrickreimer break down AI SEO, the moats that survive AI, and why disruption breeds opportunity for bootstrappers.

Ep 856 👇
https://t.co/m0NR8xCjch

[Startups For the Rest of Us @startupspod]

Don’t sell the tool. Sell the outcome.

@einarvollset joins @robwalling for what Rob calls the most important episode of the year: 10 ways AI is attacking SaaS, 8 moats that still work, and how to go on offense.

Ep 855 👇
https://t.co/4Y0CZ8nXY1

[Startups For the Rest of Us @startupspod]

Where do great SaaS ideas come from?

@robwalling Gives you a sneak peek of a chapter from his new book Idea to Traction:Stop Building SaaS Nobody Wants in the Age of AI.

Pre-orders are open today - https://t.co/o9fQ0O2yeh

Ep 854 👇 https://t.co/fbXiUFCCrL

[Startups For the Rest of Us @startupspod]

Stop calling your SaaS "best overall."

@RossHudgens on why claiming a niche, like "best CRM for small businesses," gets other sites to add you to their lists, and how that snowballs into AI visibility.

Ep 853👇
https://t.co/faTjLF3nXL

[Startups For the Rest of Us @startupspod]

If you're worried that asking a more experienced founder for advice will get your idea stolen, relax.

@robwalling and @earthlingworks explain why almost nobody actually has the energy to steal and execute on someone else's idea.

Ep 852 👇
https://t.co/DbtzjwK5Mk

[Startups For the Rest of Us @startupspod]

Most founders wait years to tell their pivot story, once it's a clean success narrative.

@robwalling caught Nathan Tyler mid-pivot instead, from a scorecard idea that flopped to a new product that found instant market pull.

Ep 851 👇
https://t.co/1LAqxGq0Ey

[Startups For the Rest of Us @startupspod]

Hiring your first developer as a bootstrapped founder is high stakes.

@derrickreimer and @robwalling break down the traits that actually matter: experience, being a generalist, thriving without a team, and knowing when to ship over perfection.

Ep. 850 👇https://t.co/ICQltauSo5

[Startups For the Rest of Us @startupspod]

Do you know how to find your next 1,000 customers?

@DesignliCo does growth engineering: every campaign is a hypothesis with a number on it. Beat your CAC and it gets more budget, miss it and they cut it that week. https://t.co/wmxP2rUsxY

Thanks Designli for sponsoring this ep!

[Startups For the Rest of Us @startupspod]

Would you stay at a startup if the founder still hasn't gone full time?

@robwalling doesn’t think an employee can bring founder level activation energy if the founder themself won't go all in.

Ep 849 👇
https://t.co/SIB7f6J9Rh

[Startups For the Rest of Us @startupspod]

Would you stay at a startup if the founder still hasn't gone full time?

@robwalling doesn’t think an employee can bring founder level activation energy if the founder themself won't go all in.

Ep 849 👇
https://t.co/SIB7f6J9Rh

[Startups For the Rest of Us @startupspod]

Can you validate a product before it even exists?

@robwalling breaks down how Liquid Death's founder validated a fake product before ever manufacturing a single can. The same mental models work for bootstrapped software.

Ep 848 👇 https://t.co/8vmuHSyEv3

[Startups For the Rest of Us @startupspod]

Most founders on their third or fourth startup don't build ten things and see what sticks.

In this week’s episode, @robwalling answers listener questions on filtering ideas, pricing AI agents, and slow enterprise sales cycles.

Ep 847 👇
https://t.co/ifKU3vfx0Y

[Startups For the Rest of Us @startupspod]

Letting your nervous system make your decisions keeps your life small. You won't take the risk or do the scary thing you know you need to do.

@RobWalling on separating feelings from reality, snail mail for SaaS, and cold calling from scratch.

Ep 846 👇
https://t.co/2UU6LpnxHT

[Startups For the Rest of Us @startupspod]

"Is it possible? Yes. Is it probable, or should you do it? Probably not."

@robwalling revisits lifetime deals with fresh context from @mynameis_davis of Youform, and explains when a one-time offer actually makes sense.

Ep 845 👇 https://t.co/jI3UtbZohF

[Startups For the Rest of Us @startupspod]

Thanks to @DesignliCo for sponsoring this episode.

What if you could go from idea to your first real user in 30 days? Their TractionLab guarantees v1 of your app is in users' hands by Day 30, or your next month is free.

https://t.co/wzV3j3gUHD

[Startups For the Rest of Us @startupspod]

Is no-code viable for a real SaaS?

Brian Henderson rebuilt his laundromat POS on Bubble during COVID and hit a clear revenue inflection point.

Possibly the largest true no-code SaaS @robwalling knows of.
Ep 844 👇https://t.co/vOR0xr9n0L

[Startups For the Rest of Us @startupspod]

Is no-code viable for a real SaaS?

Brian Henderson rebuilt his laundromat POS on Bubble during COVID and hit a clear revenue inflection point.

Possibly the largest true no-code SaaS @robwalling knows of.
Ep 844 👇https://t.co/vOR0xr9n0L

[Startups For the Rest of Us @startupspod]

What got you to $1M won't get you to $10M.

@robwalling talks with coach Julien Marzouk about the identity shift every founder must make: from operator to leader.

Ep. 843 👇 https://t.co/6YZPXDCVFu

[Startups For the Rest of Us @startupspod]

The real SaaS apocalypse isn't coming for bootstrappers.

It's coming for the big, slow, overpriced incumbents. And AI just lowered the cost of building their replacement.

@robwalling on why this is a huge opportunity. Ep 842 👇 https://t.co/ysNoTsUnpb