Startups For the Rest of Us

The podcast that helps developers be awesome at launching software products. Hosted by @robwalling.

[Startups For the Rest of Us @startupspod]

Thanks to @DesignliCo for sponsoring this episode.

Afraid to touch parts of your codebase? That's a scaling problem. Their Engineering Intensive gives you a full audit and prioritized roadmap in two weeks.

https://t.co/lN8fEko5CH

[Startups For the Rest of Us @startupspod]

Using AI for marketing?

If you're a bad copywriter, it feels like magic. If you're good, you see how flat it is.

@robwalling + Taylor Hendricksen on using AI the right way.

Ep 835 👇 https://t.co/PvNyhZ76dV

[Startups For the Rest of Us @startupspod]

Using AI for marketing?

If you're a bad copywriter, it feels like magic. If you're good, you see how flat it is.

@robwalling + Taylor Hendricksen on using AI the right way.

Ep 835 👇 https://t.co/PvNyhZ76dV

[Startups For the Rest of Us @startupspod]

Is AI actually making your work better or just average?

@robwalling and @ericries dig into Lean Startup 15 years on, his new book Incorruptible, and what it takes to build a company that lasts in episode 834👇
https://t.co/NwyRGCyuUT

[Startups For the Rest of Us @startupspod]

Thanks to YSecurity for sponsoring this episode.

They have 40+ security engineers who have done security at Apple, Uber, Robinhood, and Brex.

You rent them by the hour with no massive salary or consultant fees.

👉 https://t.co/Jm6idGIMWk to get your first 8 hours free.

[Startups For the Rest of Us @startupspod]

As entrepreneurs, we make something out of nothing. And often, we take it for granted.

@robwalling on Nobel Prize habits, a founder who hit $20K/month in two months, and why thinking in years beats thinking in months.

Ep 833 👇 https://t.co/bspDjMlqPu

[Startups For the Rest of Us @startupspod]

As entrepreneurs, we make something out of nothing. And often, we take it for granted.

@robwalling on Nobel Prize habits, a founder who hit $20K/month in two months, and why thinking in years beats thinking in months.

Ep 833 👇 https://t.co/bspDjMlqPu

[Startups For the Rest of Us @startupspod]

Thanks to @DesignliCo for sponsoring this episode.

Afraid to touch parts of your codebase? That's a scaling problem. Their Engineering Intensive gives you a full audit and prioritized roadmap in two weeks.
https://t.co/lN8fEko5CH

[Startups For the Rest of Us @startupspod]

When do you leave a $400K salary to go full-time on your SaaS?

@robwalling fields listener questions on pivots, building with four young kids at home, and whether a step one app can ever break free of its marketplace, and more.

Ep 832: https://t.co/NPzBJl1mL3

[Startups For the Rest of Us @startupspod]

When do you leave a $400K salary to go full-time on your SaaS?

@robwalling fields listener questions on pivots, building with four young kids at home, and whether a step one app can ever break free of its marketplace, and more.

Ep 832: https://t.co/NPzBJl1mL3

[Startups For the Rest of Us @startupspod]

Charging customer zero vs. comping them: it feels generous, but it might be a trap.

@robwalling breaks down this, writing effective podcast ads and other listener questions in this week's episode.

Ep 831 👇https://t.co/Km1eyNPjHI

[Startups For the Rest of Us @startupspod]

Thanks to YSecurity for sponsoring this episode.

They have 40+ security engineers who have done security at Apple, Uber, Robinhood, and Brex.

You rent them by the hour with no massive salary or consultant fees.

👉 https://t.co/Jm6idGIMWk to get your first 8 hours free.

[Startups For the Rest of Us @startupspod]

235 attendees. 12 countries. Almost 25% doing seven figures.

@robwalling and @derrickreimer break down the best of MicroConf 2026: @asmartbear on growth plateaus, @amandanat on Zero-Click Marketing, AI implementation frameworks, and more.

Ep 830 👇 https://t.co/s9xjUAVxtm

[Startups For the Rest of Us @startupspod]

235 attendees. 12 countries. Almost 25% doing seven figures.

@robwalling and @derrickreimer break down the best of MicroConf 2026: @asmartbear on growth plateaus, @amandanat on Zero-Click Marketing, AI implementation frameworks, and more.

Ep 830 👇 https://t.co/s9xjUAVxtm

[Startups For the Rest of Us @startupspod]

Thanks to @Mercury for sponsoring this episode!

@robwalling trusts Mercury to manage money across his businesses—from solo LLCs to venture funds.
Free to get started. No in-person visits, no minimum balance.

Learn more at https://t.co/nSpJLxczhg

[Startups For the Rest of Us @startupspod]

AI helps you code faster. But deciding *what* to build next? It's terrible at that.

@robwalling reframes Bill Gross's top 5 startup factors for bootstrappers + what the Beastie Boys teach us about shipping.

Ep 829 👇 https://t.co/4J5ZJVTGGp

[Startups For the Rest of Us @startupspod]

AI helps you code faster. But deciding *what* to build next? It's terrible at that.

@robwalling reframes Bill Gross's top 5 startup factors for bootstrappers + what the Beastie Boys teach us about shipping.

Ep 829 👇 https://t.co/4J5ZJVTGGp

[Startups For the Rest of Us @startupspod]

Thanks to @EveryBanking for sponsoring this episode.

Every is the back office platform built for startups, handling incorporation, banking, payroll, bookkeeping, and tax prep in one place.
👉 https://t.co/CBpdYu8coE

[Startups For the Rest of Us @startupspod]

Is your product actually SaaS?

In ep 828, @robwalling answers listener questions including his definition of SaaS (spoiler: Netflix isn't), plus dual funnels for solopreneurs + enterprise, B2B/B2C strategy & pricing mission-driven apps.
👉https://t.co/fjK9GTEj8M

[Startups For the Rest of Us @startupspod]

Is your product actually SaaS?

In ep 828, @robwalling answers listener questions including his definition of SaaS (spoiler: Netflix isn't), plus dual funnels for solopreneurs + enterprise, B2B/B2C strategy & pricing mission-driven apps.
👉https://t.co/fjK9GTEj8M

[Startups For the Rest of Us @startupspod]

Thanks to @coreyhainesco and Conversion Factory for sponsoring this episode!

They help SaaS companies build strong funnels, run rapid experiments, and use AI workflows to scale what works.

Mention the pod to get $1000 off. Book a call at https://t.co/dqyDWEixMf

[Startups For the Rest of Us @startupspod]

Most B2B SaaS founders don't realize 70% of acquisitions between $2-20M ARR are done by private equity, not strategics.

@robwalling and @einarvollset break down who's actually buying, what drives price, and how to avoid leaving millions on the table.

[Startups For the Rest of Us @startupspod]

Thanks to @Mercury for sponsoring this episode!

@robwalling trusts Mercury to manage money across his businesses—from solo LLCs to venture funds.
Free to get started. No in-person visits, no minimum balance.

Learn more at https://t.co/nSpJLxczhg

[Startups For the Rest of Us @startupspod]

Most B2B SaaS founders don't realize 70% of acquisitions between $2-20M ARR are done by private equity, not strategics.

@robwalling and @einarvollset break down who's actually buying, what drives price, and how to avoid leaving millions on the table.

[Startups For the Rest of Us @startupspod]

Most B2B SaaS founders don't realize 70% of acquisitions between $2-20M ARR are done by private equity, not strategics.

@robwalling and @einarvollset break down who's actually buying, what drives price, and how to avoid leaving millions on the table.

[Startups For the Rest of Us @startupspod]

Task level. Project level. Owner level.

@robwalling answers listener questions: what owner-level thinkers cost, where to find them, how to screen for them, and why hiring exceptional people raises your whole team.

Ep 826 👇
https://t.co/7eW94HBCWw

[Startups For the Rest of Us @startupspod]

Looking for pre-vetted developers without the hiring headaches?

Get a 7-day free trial AND $1,500 off your first invoice when you mention the show.

👉https://t.co/5KZGGE16Ep

Big thanks to @g2i_co for sponsoring this episode of Startups for the Rest of Us!

[Startups For the Rest of Us @startupspod]

In ep 825, @adamwathan (@tailwindcss cofounder) and @robwalling talk about the boiling frog problem that hid a 70% revenue drop, the layoffs that followed & what he'd change about pricing.

Then they pivot to founder fitness and his 15-minute workouts.
👇
https://t.co/d1iq2KOwoR

[Startups For the Rest of Us @startupspod]

In ep 825, @adamwathan (@tailwindcss cofounder) and @robwalling talk about the boiling frog problem that hid a 70% revenue drop, the layoffs that followed & what he'd change about pricing.

Then they pivot to founder fitness and his 15-minute workouts.
👇
https://t.co/d1iq2KOwoR