$1 million dollar prizes aside, I think there's been a quiet hunger for articles. The pendulum swung too far in the direction of TikTok and endless scrolling and the internet has a chance to self-correct.
I don't think the human brain was meant to be ripped in a thousand different directions as soon as you get on your phone. Too much chaos that has downstream affects on the quality of everyday life.
Long form content allows you to focus on set of ideas. It brings order to the mind. You learn more, you feel better, and usually you're left with something you can actually apply to your life, even if it's just a better way of thinking.
Especially with AI, we've gotten to the point where we think we want things as short as possible. We have this deranged desire to "get to the point" when the point is to sit with it. You can collect all of the tips and tricks you want but you're completely missing the context that allows you to turn those tips into results. A bullet list of actionable steps will do absolutely nothing for you.
Pre-2015 books are the best option, but articles are a great step in what I think is the right direction.