Stefanie Smith

I reign in chaos and accelerate growth. Sharp strategies, actionable insights, structured guidance.

[Stefanie Smith @steferx]

Business growth starts with clarity.
Clarity starts with SIMPLE answers to these 5 questions.
1. What are building?
2. How does it work?
3. Who is it for?
4. How do you make money?
5. Why?

[Stefanie Smith @steferx]

Of course they do

JPMorgan, Citi and Big Banks Plan New Tokenized Deposit System to Answer Crypto https://t.co/cIEViiEdtP

[Stefanie Smith @steferx]

@EinhornGabe AND maybe pet a cat

[BrandGully @BrandGully]

While the likes of Lacoste and Perrier stage ground activations that are more or less familiar in idea and execution, #StellaArtois is doing a full-blown rooftop clay bar this year at the French Open.

From clay chalices in 2024-25 to a clay bar in 2026, they know a thing or two on how to build on a good idea.

Talk about raising the bar, both literally and metaphorically.

[Kent Weyrauch @KentWeyrauch]

Backing into parking spots is more performative than functional

[techbimbo @jameygannon]

having a clearly claude-designed website gives the same impression as having bad breath

[Outlander Magazine @StreetFashion01]

The moving train window displays for Chanel at Bergdorf Goodman?? INSANE

[Stefanie Smith @steferx]

@SohrabAhmari For a certain set they are still a thing. I buy the vintage ones for $5 a piece on DePop.

[Stefanie Smith @steferx]

@thealepalombo E

[Stefanie Smith @steferx]

💔

[cowboy postbop @cowboy_postbop]

with Sonny Rollins’ passing, there are officially no living participants from Art Kane’s famous “A Great Day in Harlem” photo. a chapter has closed.

[Founder Institute @founding]

A year ago, building software meant learning to code or paying a developer five figures. Now you describe what you want in plain English and have a working prototype the same afternoon.

That's not the only thing that flipped. Market research that needed a consultant takes minutes. The company that needed a co-founder and real capital needs one person who knows the space. A full tech stack that cost a fortune runs for a few thousand a year.

No co-founder, no degree, no investor's blessing required. As @jonnystartup puts it in his Great Reinvention essay, building the product is no longer the bottleneck.

[Stefanie Smith @steferx]

@0xAbhiP I like it…mostly because I love hot pink

[Stefanie Smith @steferx]

@EvoOnChain @0xAbhiP always

[Rob Petrozzo @robpetrozzo]

First Nike ad that gave me chills since No Cinderellas, and it’s not even real.

It’s by a 20 yr old designer named Asher Hyde.

Nike creative is getting lapped by kids.

[Stefanie Smith @steferx]

Really? It’s a tough time for people who built expensive housing that doesn’t fit the needs of most renters? 🤔

The Apartment Megamerger That Shows Landlords Are in Trouble https://t.co/5EtOvwSTYZ

[Sarah Drumm @sarah_drumm]

Today for @thingtesting_ profiled three second-time founder teams about how they’re building their brands differently this time.

First up, Ryan Babenzien of Jolie (and previously Greats) on building for simplicity, efficiency, and even bigger rewards: https://t.co/RAtVpfL3Mh

[Lee Radziwill @RadziwillLee]

We didn’t have Ozempic. Only spite, cigarettes and a mother’s conditional love. ❤️

[karen still says @andrews58753]

🤣

[Stefanie Smith @steferx]

This is actually a great fun content idea…a sort of riff on the Buzzfeed quiz. It’s doable!

[Martin Pilgrim @MartinPilgrim1]

I wish companies were bolder with their online shopping suggestions. It's always "You bought this shirt. You might also like...this very similar shirt". I want things like "You bought this shirt. You might also like...becoming a beekeeper and moving to Portugal".

[Stefanie Smith @steferx]

@shafu0x I like the companies who want an 100% AI native workforce. Are you ready for a senior management team composed of 20 yr olds?

[Stefanie Smith @steferx]

@noma_collective I love @kotn but I don’t think they do active wear.