Scott

Co-Founder & CTO @quikly — urgency marketing for Shopify & enterprise brands. Building tech around consumer psychology since 2002. @umich Econ/PoliSci

[Scott @stereoscott]

In 2002, I built a Moviefone-for-food years before DoorDash or Grubhub. By 2006 it was acquired.

By 2012 I'd co-founded a marketing platform used by Domino's, American Eagle, and 70M+ consumers.

Here's how college FOMO became a real company. 🧵

[Scott @stereoscott]

@rauchg @tobi Was great to see this live and reconnect. You both have incredibly valuable perspective and a very simple yet grand approach to problem solving.

[Scott @stereoscott]

Rare to get @tobi and @rauchg in the same room. Different generations of developer, same conviction about the open web — and both now running companies where that conviction still shows up in the product.
Thanks for sharing your wisdom with us.
#dotdev

[Scott @stereoscott]

Writing more here about urgency marketing, ecommerce psychology, and building products for the long haul.

Follow along if that's your thing.

[Scott @stereoscott]

In 2002, I built a Moviefone-for-food years before DoorDash or Grubhub. By 2006 it was acquired.

By 2012 I'd co-founded a marketing platform used by Domino's, American Eagle, and 70M+ consumers.

Here's how college FOMO became a real company. 🧵

[Scott @stereoscott]

I've been building for the web since 1993. My first site was called "Scott's Kickin' Web Page."

I studied Econ and Political Science at Michigan, not CS. I think that's why I've always cared as much about why people buy as how to build the tech.

[Scott @stereoscott]

Full breakdown on LinkedIn: https://t.co/Cdj2hu39AX

[Scott @stereoscott]

Adding effort to redeem a discount makes it more effective. Not less.

Enter a code, claim a spot. Redemptions go up.

Auto-applied discounts make you think about what you're paying. Earned ones make you think about what you're saving.

Breakdown below ↓
#ecommerce #CRO

[Scott @stereoscott]

Agree with this. The offer mechanics are different for each stage too. Checkout abandoners need a small nudge. Cart abandoners need a reason to finally commit. Sending the same message to both can hurt performance on both ends.
#shopify #klaviyo

[Andreas Janesch @JaneschAndreas]

Most brands use one abandonment flow for both cart and checkout.

Wrong approach.

Cart abandonment = customer still deciding

Checkout abandonment = customer almost bought

Cart flow messaging:

→ "Still thinking about it?"
→ Show reviews and social proof
→ Create urgency
Checkout flow messaging:
→ "We saved your order"
→ Security badges and guarantees
→ Payment options if high value

Checkout is warmer.

Needs less convincing, more reassurance.

Split the flows.

Match the message to how close they were to buying.

[Scott @stereoscott]

@JaneschAndreas 100%. And the offer strength should match the intent gap. Cart abandoners are still weighing options — a custom offer can actually close them. Checkout abandoners just need friction removed, not more discount. Sending the same flow to can hurt performance on both ends.

[Scott @stereoscott]

@PepDorcas @replohq Offer clarity is huge. One underrated layer on top of this: offers that create a reason to buy *now* and not later. Layering in some element of urgency could be worth a try.

[Scott @stereoscott]

We split-tested purchase thresholds on a promo. 50/50, same audience, same day. $75 minimum → 2.1% conversion, $100 minimum → 1.54% conversion. Higher threshold pushed AOV up 8.5%. But conversion dropped 27%. Lower bar = 28% more total revenue. #shopify