Matt Reinstetle

I talk a lot about UCF, movies, Formula 1 and general Twitter nonsense.

[Matt Reinstetle @stetle]

@End_Fanatics I’m a fan of the classic gradient on the jersey of No. 1, but I love the Sky Ray (Current City Connect) hat of No. 2. I'd go with No. 2.

[Matt Reinstetle @stetle]

The biggest adjustment for me with Apple TV having the U.S. rights to Formula 1 is that I no longer have access to hearing Crofty and Brundle. I miss them already.

[Fifth Gear @NotFifthGear]

Mick Schumacher one lap into his Indycar debut

[Matt Reinstetle @stetle]

I’m excited for the start of the IndyCar season, but I’m already missing the Prema cars. There were gorgeous. #RIP

[Matt Reinstetle @stetle]

Love the access on the Friday session. #FirestoneGP

[Matt Reinstetle @stetle]

You know Twitter is in decline when all the blue checks are now resorting to chain-letteresque “give <celebrity photo> a like or have a bad month” tactics to get their engagement.

[Matt Reinstetle @stetle]

@spidermanias Dropping all the episodes at once limits word of mouth and hype to build over time. There is a reason why Stranger Things staggered the final season release.

Also, the binge model compels you to watch it all at once, or you risk the ending being spoiled online or at work.

[Matt Reinstetle @stetle]

George looks like Frank Sobotka from season 2 of The Wire and Jerry’s face is shaped like Cheers-era Ted Danson.

[Mark Gadala-Maria @markgadala]

Seedance 2.0 is now Seinfeldmaxxing.

Wild.

https://t.co/q6MSYcHRWD

[Matt Reinstetle @stetle]

Does Logan Paul believe he's a great athlete? Yes. But what people forget is that Logan is heel and knows how to get heat better than just about anyone.

[ryan 🤿 @scubaryan_]

Tom Brady cooks Logan Paul calling his athleticism “cute” compared to NFL players 😭

[Chris Vannini @ChrisVannini]

The Big 12 will play its basketball tournaments on an LED "GlassFloor," the league announced.

Same technology used around the NBA All-Star events a few years ago.

[Matt Reinstetle @stetle]

I get regular YouTube TV from my internet prover for $73 before taxes/fees.

[Sports Business Journal @SBJ]

YouTube TV is launching a sports skinny bundle.

• Sports Plan: $64.99/month ($54.99 year one for new users)
• Includes ABC, CBS, Fox, NBC, FS1, NBC Sports + all ESPN nets (ESPN Unlimited in 2026)

YouTube’s pitch: bring broadcast and streaming-exclusive sports back into one place.

https://t.co/HSZjmzhFvK

[onion person @CantEverDie]

is it good if the average person instinctively hates your product and brand upon seeing it

[Matt Reinstetle @stetle]

Andrea Bocelli singing at the Olympics is simply beautiful.

[Matt Reinstetle @stetle]

This is too specific for Rob Lowe.

[Big Ten Football @B1Gfootball]

Get the shirt and let 'em know 😊

🛒: https://t.co/r7ucMfHzBW

[Matt Reinstetle @stetle]

@CassCityJ

[Matt Reinstetle @stetle]

@BaileyJAdams22 @YankeeWRLD So many concepts. So little time.

[Matt Reinstetle @stetle]

I think it’s great that we can all agree that Michael Rubin and his company, Fanatics, are universally disliked.

[Yossi Farro @FarroYossi]

Meet Michael Rubin

He turned $2,500 in Bar Mitzvah money into Fanatics, a $30 Billion sports powerhouse.

Born in 1972 to a Jewish family in Lafayette Hill, Pennsylvania, Rubin showed entrepreneurial drive early.
• At 12, he started a ski-tuning shop in his parents’ basement.

• At 14, using his $2,500 Bar Mitzvah money as seed capital (and a lease signed by his father), he opened Mike’s Ski and Sport in Conshohocken, Pennsylvania.

By 16, he was $120,000 in debt. He settled with creditors using a $37,000 loan from his father—on the condition he attend college.

He briefly attended Villanova University but dropped out after a smart deal: borrowing $17,000 to buy $200,000 worth of overstock equipment at a discount, then reselling it for $75,000.

He sold his ski shops and launched KPR Sports (named after his parents’ initials), a closeout company for overstock athletic gear.

• By age 21 (1993), KPR hit $1 million in sales.
• By 1995, it reached $50 million.

In 1998, Rubin founded Global Sports Incorporated, which became GSI Commerce—a major e-commerce and logistics player.

In 2011, at age 38, he sold GSI to eBay for $2.4 billion!

eBay kept the fulfillment business; Rubin bought back the consumer brands at a bargain, including Fanatics (licensed sports merchandise), Rue La La, and ShopRunner.
He became CEO of Fanatics and focused on scaling it aggressively:

• Secured major partnerships with Nike, NFL, MLB, and over 900 leagues/teams.

• During COVID-19 (2020), repurposed an MLB uniform plant to produce hospital gowns and PPE.

• Raised big funding rounds: $350M (2020, valuation $6.2B), more in 2021, then $1.5B +
$700M (2022, valuation hit $31 billion).

• Expanded into trading cards (acquired Topps for $500M in 2022) and betting/gaming (launched 2023).

From a teenage ski shop to a global leader in sports merchandise, trading cards, and more, Michael Rubin’s journey is a classic American Jewish entrepreneurial success story built on hustle, smart deals, and Values.

[Matt Reinstetle @stetle]

@jpgilbert We’re just following the sacred text. https://t.co/QZ0UVIBBt1

[Matt Reinstetle @stetle]

@ByCASimmons I mean hasn’t that ALWAYS been the philosophy since the C-USA days?

[Matt Reinstetle @stetle]

@TheAustinWalker