@irentdumpsters@StrykerDigital Small world…I worked at that same office a few years ago for a failed/scam franchisor. I still think about invasive species across the street today
What are franchise experts predicting Crumbl does in 2026? It looked like the Coca-Cola guy was doing an instal at mine in Mechanicsburg PA for the dirty soda roll out. I bet 2026 shows a rebound in avg revenue for them
Crumbl’s 2025 data is out 🚨
The viral cookie brand had an interesting year:
• Avg revenue was $1,139,162 (down 16% YoY)
• They ended 2025 with 1,101 locations (+42 on the year)
For the 1st time ever, they did NOT share profit data.
That said...they're far from dead like many who have been predicting their demise for the last ~5 years.
2025 also saw Crumbl take outside capital for the first time.
TSG Consumer Partners - the PE Firm with $14 billion AUM - made a minority investment in the brand in May of last year.
Overall, this brand has definitely been a rollercoaster:
Average revenue in 2022 was ~$1.8 million, followed by $1.1M in 2023, then ~$1.3M last year.
We'll see how things shake out in 2026...
@kickstartmyfran Ha, no idea! That’s my consumer suggestion. If I was offered that by the power washing, siding, pest control, etc company I would gladly do it.
I have to believe private neighborhood Facebook groups are a better ROI than a yard sign (and I love yard signs).
@FranchiseMnA And also, I made my small residential contribution towards the 2025 FDD today for the Harrisburg franchise. They did a great job and provided quick estimates/service
@kickstartmyfran I debated for a long time between the two sizes. Went with the 11 and love it. If you’re using yours for franchise conferences, I also recommend this stand to clamp it to a table to loop a video or have the ability for people to enter info on https://t.co/WugqoWj2jf
@CostaKapo What are your thoughts on Fluid Film/frame coatings? I’ve wondered if a new brand will step in to take over Line X and the challenges they faced. I paid a local off-road shop $450 to coat my jeep and will probably continue to have it reapplied based on what I’ve seen
@CostaKapo That guy was great! Stopped by your Dillsburg location last weekend for the first time. Fastest oil change I’ve ever had and now I don’t feel like I need to wait for my postcard from jiffy lube/valvoline to get a cheap oil change