Steve Fowler

Former franchise business consultant now helping franchisors and franchisees make hiring easier at @careerplug

[Steve Fowler @stevefowlerPA]

@irentdumpsters @StrykerDigital Small world…I worked at that same office a few years ago for a failed/scam franchisor. I still think about invasive species across the street today

[Steve Fowler @stevefowlerPA]

What are franchise experts predicting Crumbl does in 2026? It looked like the Coca-Cola guy was doing an instal at mine in Mechanicsburg PA for the dirty soda roll out. I bet 2026 shows a rebound in avg revenue for them

[Pat Buckley ⛫ @EmpiresPod_]

Crumbl’s 2025 data is out 🚨

The viral cookie brand had an interesting year:

• Avg revenue was $1,139,162 (down 16% YoY)
• They ended 2025 with 1,101 locations (+42 on the year)

For the 1st time ever, they did NOT share profit data.

That said...they're far from dead like many who have been predicting their demise for the last ~5 years.

2025 also saw Crumbl take outside capital for the first time.

TSG Consumer Partners - the PE Firm with $14 billion AUM - made a minority investment in the brand in May of last year.

Overall, this brand has definitely been a rollercoaster:

Average revenue in 2022 was ~$1.8 million, followed by $1.1M in 2023, then ~$1.3M last year.

We'll see how things shake out in 2026...

[Steve Fowler @stevefowlerPA]

@gvh41 Makes sense!

[Steve Fowler @stevefowlerPA]

@CostaKapo this $35 deal is valid at the Dillsburg location, right? And no expiration date if I stock up on them? https://t.co/g9bot8V9xm

[Steve Fowler @stevefowlerPA]

@kickstartmyfran Ha, no idea! That’s my consumer suggestion. If I was offered that by the power washing, siding, pest control, etc company I would gladly do it.

I have to believe private neighborhood Facebook groups are a better ROI than a yard sign (and I love yard signs).

[Steve Fowler @stevefowlerPA]

@McFranchisee @McDonalds 40% off app deal on a double QPC, no pickles

[Steve Fowler @stevefowlerPA]

@markvlaskamp In the market for a new resi laundry set. Assuming speed queen is the answer?

[Steve Fowler @stevefowlerPA]

@jcolesimpson Pinks window cleaning has to be at the top. The engagement they get in Instagram is better than most massive zors like ServPro

[Steve Fowler @stevefowlerPA]

@FranchiseMnA And also, I made my small residential contribution towards the 2025 FDD today for the Harrisburg franchise. They did a great job and provided quick estimates/service

[Steve Fowler @stevefowlerPA]

@FranchiseMnA Good recap! I’d be curious to hear your thought of the 2024 Soccer Shots FDD (or other similar low-cost youth enrichment franchise)

[Steve Fowler @stevefowlerPA]

@homeservicebase Pretty cool what you have built! Is it possible to add in the applicant tracking system/hiring tool the company uses?

[Steve Fowler @stevefowlerPA]

@swimschoolJosh With that background, I’d recommend franchise sales/working for a FSO

[Steve Fowler @stevefowlerPA]

@kickstartmyfran I debated for a long time between the two sizes. Went with the 11 and love it. If you’re using yours for franchise conferences, I also recommend this stand to clamp it to a table to loop a video or have the ability for people to enter info on https://t.co/WugqoWj2jf

[Steve Fowler @stevefowlerPA]

@CostaKapo What are your thoughts on Fluid Film/frame coatings? I’ve wondered if a new brand will step in to take over Line X and the challenges they faced. I paid a local off-road shop $450 to coat my jeep and will probably continue to have it reapplied based on what I’ve seen

[Steve Fowler @stevefowlerPA]

Two hours later and I almost have my new real ID at the DMV!

[Steve Fowler @stevefowlerPA]

@rathbunholdco Is Mechanicsburg in your territory? I’ve been meaning to get a quote for a full house/patio done

[Steve Fowler @stevefowlerPA]

Back in Vegas for The Goddard School franchise conference. Past and present employers buddying up

[Steve Fowler @stevefowlerPA]

@CostaKapo That guy was great! Stopped by your Dillsburg location last weekend for the first time. Fastest oil change I’ve ever had and now I don’t feel like I need to wait for my postcard from jiffy lube/valvoline to get a cheap oil change