Steven Pankui

Street Interviews That Convert. | Fighting AI slop with real world brand reactions.👇

[Steven Pankui @stevenpankui]

Building a startup in university🚀

[Steven Pankui @stevenpankui]

@jayyeh I’m down

[Steven Pankui @stevenpankui]

@adrianowhoscale @thekhoatran @Whoscale_io This would be way more useful if you could add ecom brands

[Reece Wabara @ReeceWabara]

Don’t trade tomorrows freedom to look successful today

[Lancesico 🇱🇨 @Bornakang]

We took this for granted..

[kai @watanabe_kai_]

job market so bad I'm actually pursuing my dreams

[Steven Pankui @stevenpankui]

AI UGC is going to destroy brand trust.

Not because it’s bad…

Because it’s everywhere.

When everything looks authentic nothing feels authentic.

Street interviews flip the script:

• Real people
• Real reactions
• Real environments

We ran this campus shoot for UniDays 422K+ organic views.

No paid spend.
No AI.
Just conversation.

Organic traction first.
Paid amplification second.

2026 isn’t about content.

It’s about conversation.

Don’t let AI own the conversation around your brand.

Let the streets give it the credibility it deserves.

[Steven Pankui @stevenpankui]

@FoundersPodcast Your the man!

[Steven Pankui @stevenpankui]

@FoundersPodcast Any chance of covering James Cameron? 🫣

[Steven Pankui @stevenpankui]

@fdotinc Business as culture.

[Steven Pankui @stevenpankui]

Business is culture now.

The same way hip hop became culture.
The same way football became culture.
The same way gaming became culture.

We’re living in a moment where entrepreneurship is the new identity badge.

It’s “cool” to put CEO in your bio.
It’s “cool” to run your own business.
It’s “cool” to post Shopify notifications.

But nobody posts the 230 unanswered cold emails.
Nobody flexes the 16 hours spent perfecting one product.
Nobody celebrates the months of silence before the first win.

For the last 2 months, I’ve been building a new media brand, BRINK.
In our first month, we hit 4 million views.

But the goal isn’t vanity metrics.

The mission is to build the next generation of business media. Not just analysing companies… But championing the people who built them.

Their mistakes.
Their grit.
Their comebacks.

I want BRINK to impact business & entrepreneurship the same way Complex & MTV shaped hip hop culture.

Because GEN-Z aren’t just consumers anymore.
They’re builders.
They’re operators.
They’re hustlers.
They’re CEOs at 19.

And my bet is simple:

If business is becoming culture… BRINK is going to be the brand that defines it.

[Steven Pankui @stevenpankui]

@thesamparr Best interview this year, I love obsessed founders that think in marginal gains!

Well done guys! 👏

[Steven Pankui @stevenpankui]

@FoundersClubUS We call this progressive ambition.

[Steven Pankui @stevenpankui]

Last month was interesting…

Launched a TikTok account generated 4M views became the most watched business media brand in the UK.

Had some interests shown from some big dogs, incorporated it and brought on someone to start posting 4-5 times a day and now building up a newsletter.

Let’s see what the next 3-4 months have in store.

[Steven Pankui @stevenpankui]

@thesamparr Fail

[Steven Pankui @stevenpankui]

@Teamgyokeres Add

[Steven Pankui @stevenpankui]

@businessbarista ai

[Steven Pankui @stevenpankui]

@sweatystartup

[Nick Huber @sweatystartup]

BIG NEWS:

The Sweaty Startup is for sale TODAY.

My goal was to write a book that would advance your career by 25%.

Sales, delegation, mindset, hiring, management and more. Concise. To the point.

Link in bio to buy. Audiobook available too.

Buy a book and retweet this post get access to a private community for a year.

Send me a DM with proof of purchase and we’ll get you in.

THANK YOU FOR THE SUPPORT.

[Christian Pankui @ChrisPankui]

@Arsenal Mikel channeling his inner Robbie @AFTVMedia #believe #aftv #arsenal