Steve Ratcliffe

Thinking aloud. #AskSteve Product. Behavioural design.

[Steve Ratcliffe @steverat]

Hey, here's something I don't care about.. which man wearing a red hat will swap it for a white one.

[Steve Ratcliffe @steverat]

How the Liberal party take us Kooyong voters for mugs. Non-sequitur of the year in their latest pamphlet:
Statement A: Dr Ryan voted for 77% of Greens motions.
Statements B: Here are the Greens policies.
(FYI Dr Ryan voted for twice as many Liberal motions than she did Greens)

[Steve Ratcliffe @steverat]

Template for a black friday ad:

Oh no, what have we done? We are never doing this again. This was too crazy. I'm going to get fired/my business will go under. Never again.

[Steve Ratcliffe @steverat]

I always know when my company has posted a new PM job ad because I will consequently receive a sudden burst of LinkedIn connection requests from PMs and aspiring PMs. I guess this is a common phenomenon.

[Steve Ratcliffe @steverat]

I broke my 2000+ day streak on Duolingo today. But it doesn't matter because the "streak freeze" kicked in. Such a genius concept to keep people on the app. I'll tell myself that my streak is still alive and so I'll continue to play (almost) every day. #Duolingo

[Steve Ratcliffe @steverat]

Daycare really is just a very expensive vaccination plan.

[Steve Ratcliffe @steverat]

A 'streak freeze' in a daily app is such a frustrating feature. If you miss a day you keep your streak, which now becomes a fake streak (imo). I'm sure they work in keeping users engaged, I would say artificially and somewhat insidiously.

[Steve Ratcliffe @steverat]

1-2 finishes for a country are the most frustrating results in the Olympics. Of all the events available to choose from, why can't one of the competitors pick a different sport to be best at? Bit of coordination, you know? "I'll take the 200, you go the 100." #Olympics #Swimming

[Steve Ratcliffe @steverat]

@jeff_weinstein , I loved your Lenny's episode. Inspired me on so many things: customer obsession, start up ideas, team culture. Stripe are lucky to have you.

[Steve Ratcliffe @steverat]

My socials are quiet this morning. Easy to guess who won last night... #AFLPiesBombers #AFLDonsPies

[Steve Ratcliffe @steverat]

Wow. My Instagram ads are all just deep fakes right now. Is this the future of advertising?

[Steve Ratcliffe @steverat]

One of my favourite features of #Atlassian suite is that if you type Jira as either JIRA or jira, it automatically changes the case to 'Jira'. That's one clever subtle way to ensure users are rewriting your brand name correctly. #Jira

[Steve Ratcliffe @steverat]

I tried to recreate it when I returned home. I even brought back a box of Paçoquita. In the end I had no idea how to make a milkshake that tasted like Bob's. The Paçoquita sat untouched in my cupboard for 2 years before I eventually threw it out.

[Steve Ratcliffe @steverat]

I misread the Australian Sake Festival as the Shake Festival and got really excited. I would love to try a sampler of different shakes. #sake #shake

[Steve Ratcliffe @steverat]

My most favourite shake I've ever drunk is a Paçoca milk shake from Bob's. When I visited Brazil I would order one each day. #bobs

[Steve Ratcliffe @steverat]

@hamhammer27 Of course it's deliberate! Used to take this bus all the time. 901 to Broady station and then train into the city. Adds 20 minutes to your trip but saves a stack of cash.

[Steve Ratcliffe @steverat]

@tonytardio Do you mean to say that the Government doesn't earn their income from selling lawnmowers? 🤯

[Steve Ratcliffe @steverat]

There is a collective hiss reverberating through the scorching summer night air. Compassionate rubber snakes pour their medicine into the earth, doing everything they can to keep their verdant patients hydrated and alive.

[Steve Ratcliffe @steverat]

I find it interesting to watch news websites update their story headlines throughout the day. I wonder if it's based purely on click-through rate or whether there are other metrics at play (read time, subscribers).

[Steve Ratcliffe @steverat]

I wonder if a way forward in changing Australia Day is to just go ahead and create a rebel date and start celebrating all things Australia then. When there's a critical mass for the new date, it should be easier to make it official. #changethedate #january26 #AustraliaDay