Steve Rawling

Author of Storyteller Tactics. Ditch dull presentations, tell great stories.
International author, ex-BBC News journalist, business consultant.

[Steve Rawling @steverawling]

6 milestones in the evolution of an idea. 10 months ago, a scratty bit of paper. Now a shiny product, $100k funded on Kickstarter. Thanks @chxrles

[Steve Rawling @steverawling]

Imagine my joy when Google confirmed that Botswana does indeed export bananas and, yes, Zurich does have a zoo. (Small Wins!) https://t.co/F8TwGb5bal

[Steve Rawling @steverawling]

When your plane has:
A) propellers
B) fewer seats than a bus
Then you know you've arrived somewhere interesting.
Now to explore Saaremaa island ahead of the @visitestonia tourism conference.
#offthebeatentrack

[Steve Rawling @steverawling]

@PanYCDoris @PipDecks I can't wait either... how are you getting on with the deck Pan? (btw, I'm hopeless on Twitter, but v engaged on https://t.co/g5mGYN2yIq )

[Steve Rawling @steverawling]

Yikes! That's a long way from shooting an unboxing video on a mobile phone in a cafe in Manchester. But wow, look at the lineup of cards. This is the first time you see just what Pip Decks is growing into.

[Charles Burdett @chxrles]

I accidentally spent $250,000 to explain why you should spend $200 on a deck of cards. Was it worth it? Please watch and tell me.

[Steve Rawling @steverawling]

Too busy to ride your horse? Bounce up and down on this spring loaded saddle instead. Ads for this Victorian home gym equipment (1897) use the Simple Sales Stories laid out in Storyteller Tactics (2023).
https://t.co/eHv3KYO0Fp
("Someone you like buys this product")

[Steve Rawling @steverawling]

@SalomonSports Don't be sorry, it's not a complaint: it's an endorsement. I love these shoes and I'd love a recommendation for what to buy next, so I'll try the contact process.

[Steve Rawling @steverawling]

After 5 years & 5000+ miles, it's time to retire my trusty #Salomon shoes. Hey @SalomonSports what's the closest replacement you got? Gortex upper, stiff sole, broad fit, good for walking/MTB-ing.

[Steve Rawling @steverawling]

@mortenmorland @thetimes Says more about the mood of the country than ten thousand words of commentary.

Like George Orwell said, “Probably it is better to put off using words as long as possible and get one’s meaning as clear as one can through pictures and sensations.”

[Steve Rawling @steverawling]

@mortenmorland @thetimes Thank you, this was so poignant. It gets closer to the feeling in most of Britain (who knows, maybe the world) than thousands of words of copy. Like this old gentleman, we miss her. The b&w wedding photo and the dent in the cushion are pure genius imho.

[Steve Rawling @steverawling]

@ImHuYorks Thanks for inviting me to join you

[Steve Rawling @steverawling]

@chxrles @RachelRayns @ImCalledDave Does that make me and Dave sheep? 😃😃🐏🐏

[Steve Rawling @steverawling]

Launched today, hit 50% of our target in 90 mins. A few early bird deals left folks. https://t.co/TNq58LkAQa

[Steve Rawling @steverawling]

Launched today: Storyteller Tactics on Kickstarter. https://t.co/TNq58LkAQa
Stuck for a story? Try these frameworks, prompts and exercises to find yours. @PipDecks

[Steve Rawling @steverawling]

Storyteller Tactics - this isn't just my take on how to tell a story. We've road tested dozens of Beta decks with designers, innovators and team leaders. Here's what some of them say.
Take a look for yourself: https://t.co/TNq58LkAQa @PipDecks

[Steve Rawling @steverawling]

All the marketing copy and social media posts for the launch of Storyteller Tactics were written using... yes, Storyteller Tactics. 24 story ideas generated in a couple of hours. Thanks @pipdecks for your help. https://t.co/6NcXRpVnSx via @LinkedIn

[Steve Rawling @steverawling]

What do you do in your lunch break? You look for stories. It used to be campfires, now it's Twitter. But the same rules apply: stories are about people, new information & change.
There's a bunch of storytelling rules here: tell your epic story! https://t.co/q4eYDSx2g2 @PipDecks

[Steve Rawling @steverawling]

Storyteller Tactics go live on Kickstarter:
https://t.co/TNq58LkAQa
But how do they actually work? Here's a short demo - I gave myself ten mins to find a dozen story ideas for today's Kickstarter launch:
https://t.co/mhyMVAmxmV
Imagine what Storyteller Tactics could do for you!

[Steve Rawling @steverawling]

The secret sauce in Storyteller Tactics: 54 cards that link to form a system. What's your communication challenge? There's a Storyteller Tactic for that.
Launching today on Kickstarter. Check us out: https://t.co/TNq58LkAQa @PipDecks

[Steve Rawling @steverawling]

Who do you need to influence today? Tell them a story. Sounds easy, right? But we don't just say "tell stories!" we show you when and why you need a story, and practical tips on how to tell yours.
Storyteller Tactics: - launch 3pm today https://t.co/TNq58LkAQa @PipDecks