In light of their research findings, the authors introduce an alternative theoretical framework, by combining Circular Economy and the Service-Dominant Logic. (3/3)
Online first: This commentary addresses how companies might be using the #metaverse for advertising and brand building, to push sales to non-virtual world, to make revenue within the metaverse itself, or even beyond. Read more: https://t.co/0kEO1olVsI #conceptual#ecommerce
Online first: The authors provide a process-oriented review of the literature on market system dynamics (MSD) and organize the findings into three stages of MSD’s maturation – infancy, adolescence, and adulthood. Open Access: https://t.co/uXwA8Efe1c #AMSR#conceptual#CCT
Online first: This article studies identity strength and identity signaling in digital consumer behaviors and provides a conceptual model and research propositions based on gender identity. Open Access: https://t.co/3jZfsz7RTz #conceptual#genderidentity#digitalconsumerbehavior
Who are toxic customers, and how to deal with customer toxicity? This paper structures a fragmented field of research on customer toxicity and explores customers’ mental state before they turn to toxic behaviors against firms. https://t.co/ojPGWDUYhm #customertoxicity#conceptual
How can age assumptions influence theorizations of older consumers and technology? Franco reviews this domain of marketing research and raises promising research opportunities to study older consumers. https://t.co/58ZYNTZavk #AMSR#wellbeing#olderconsumers
Online first: Check out this newly published AMSR article on metaverse marketing by Shuya Lu and Ofer Mintz. Research opportunities and challenges are discussed. https://t.co/6ahdaT0ZWF #conceptual#AMSR#metaverse
AMS Review Assistant Editor, @KaisaKH, will attend the 2023 @AcadMktingSci World Marketing Congress in Canterbury, UK next week! Come and join the Meet the Editors session on Wednesday, July 12.
This editorial provides a brief history and description of the DoCCA competition. The co-chairs’ general synthesis of the elements that distinguish a “winning” proposal and specific advice to entrants of future competitions are provided. More about DoCCA: https://t.co/ujJbDMSRGr
SPECIAL ISSUE CALL FOR PAPERS - "Transformative Consumer Research in the Next Era of Marketing: Continuing Society-focused Theory Development, with New Connections"
Submission window: 30 November 2023 - 15 December 2023
Full CFP: https://t.co/wNFIza2Dad
A more conceptual study is needed for a comprehensive marketing phenomenon.
Vargo (@SteveVargo) has ignited the wick with SD logic!
Here is a great theoretical insight from Vargo et al. (2023) based on Service-dominant logic again.
@JofBusResearch
https://t.co/lRh8RrEzw4
#AMSmemberspotlight Today, we have our member, @KaisaKH Kaisa Koskela-Huotari, sharing the story with #AMS. The Theory Forum is definitely one of sessions you should not miss at the AMS conferences. And thank you, Kaisa, for your service to the @AMSReview.
Join us on Wednesday at the 2023 AMS Annual Conference for session of the @AMSReview/@ShethFoundation Doctoral Competition for Conceptual Articles (DoCCA). The winners will present their proposal starting at 13:30. Looking forward to seeing you! #AMSReview#DoCCA#AMS2023NOLA
📢We are thrilled to announce the winners of the 2023 @AMSReview - @ShethFoundation DoCCA competition. After reviewing 55 submissions from doctoral students all over the world, we have finally selected the six most promising proposals. Congratulations to the winners!🎉
NEW ISSUE: Featuring the article by Hunt, Madhavaram, and Hatfield on the discipline’s trouble trajectory and expert commentaries. Editor @SteveVargo invites well-argued controversial articles and commentaries with diverse viewpoints on different topics. https://t.co/zw6fU7oPcB
Adding this body of research based on the late Robert Lusch and Professor @SteveVargo to @packym’s definition of Web3: “Web3 is the internet owned by the builders and users, orchestrated by tokens” and the pieces start to fall into place
Let me elaborate. /4
8th Naples Forum on Service –
The next Naples Forum on Service will be in Ravello, Italy, 6-9 June 2023. Submission deadline: 20 Jan 2023. More here: https://t.co/tHdZQ5grtu
📢The AMS Review and the Sheth Foundation is calling marketing doctoral students to submit conceptual research proposals for potential recognition, mentoring toward journal publication and monetary award. To learn more: https://t.co/2aGzrneoC5