Steve Vargo

Professor of Marketing, Service-dominant (S-D) logic advocate, sometimes too-frequent traveler, Editor in Chief, AMS Review

[Journal of Service Management Research @journal_smr]

In light of their research findings, the authors introduce an alternative theoretical framework, by combining Circular Economy and the Service-Dominant Logic. (3/3)

[Steve Vargo @SteveVargo]

@DrGiesler @aimeehuff @ProfHumphreys @Kozinets @chrismoorman @dscaraboto @AndrewTStephen Sure, happy to.

[AMS Review @AMSReview]

Online first: This commentary addresses how companies might be using the #metaverse for advertising and brand building, to push sales to non-virtual world, to make revenue within the metaverse itself, or even beyond. Read more: https://t.co/0kEO1olVsI #conceptual #ecommerce

[AMS Review @AMSReview]

Online first: The authors provide a process-oriented review of the literature on market system dynamics (MSD) and organize the findings into three stages of MSD’s maturation – infancy, adolescence, and adulthood. Open Access: https://t.co/uXwA8Efe1c #AMSR #conceptual #CCT

[AMS Review @AMSReview]

Online first: This article studies identity strength and identity signaling in digital consumer behaviors and provides a conceptual model and research propositions based on gender identity. Open Access: https://t.co/3jZfsz7RTz #conceptual #genderidentity #digitalconsumerbehavior

[AMS Review @AMSReview]

Who are toxic customers, and how to deal with customer toxicity? This paper structures a fragmented field of research on customer toxicity and explores customers’ mental state before they turn to toxic behaviors against firms. https://t.co/ojPGWDUYhm #customertoxicity #conceptual

[AMS Review @AMSReview]

How can age assumptions influence theorizations of older consumers and technology? Franco reviews this domain of marketing research and raises promising research opportunities to study older consumers. https://t.co/58ZYNTZavk #AMSR #wellbeing #olderconsumers

[AMS Review @AMSReview]

Online first: Check out this newly published AMSR article on metaverse marketing by Shuya Lu and Ofer Mintz. Research opportunities and challenges are discussed. https://t.co/6ahdaT0ZWF #conceptual #AMSR #metaverse

[AMS Review @AMSReview]

AMS Review Assistant Editor, @KaisaKH, will attend the 2023 @AcadMktingSci World Marketing Congress in Canterbury, UK next week! Come and join the Meet the Editors session on Wednesday, July 12.

[AMS Review @AMSReview]

This editorial provides a brief history and description of the DoCCA competition. The co-chairs’ general synthesis of the elements that distinguish a “winning” proposal and specific advice to entrants of future competitions are provided. More about DoCCA: https://t.co/ujJbDMSRGr

[AMS Review @AMSReview]

SPECIAL ISSUE CALL FOR PAPERS - "Transformative Consumer Research in the Next Era of Marketing: Continuing Society-focused Theory Development, with New Connections"

Submission window: 30 November 2023 - 15 December 2023

Full CFP: https://t.co/wNFIza2Dad

[Selami AKIN @mselamiakin]

A more conceptual study is needed for a comprehensive marketing phenomenon.
Vargo (@SteveVargo) has ignited the wick with SD logic!
Here is a great theoretical insight from Vargo et al. (2023) based on Service-dominant logic again.

@JofBusResearch
https://t.co/lRh8RrEzw4

[AMS Review @AMSReview]

@AMSReview editor, @SteveVargo, will attend the “meet the editors” session at the @AcadMktingSci Annual Conference on Wednesday, May 17. Come and join the session at 15:30 CST. See you there @BizHorizons, @the_ARF, @myscp, #JIntM,
@JofMarketing& @PsychMarJournal! #AMS2023NOLA

[Academy of Marketing Science @AcadMktingSci]

#AMSmemberspotlight Today, we have our member, @KaisaKH Kaisa Koskela-Huotari, sharing the story with #AMS. The Theory Forum is definitely one of sessions you should not miss at the AMS conferences. And thank you, Kaisa, for your service to the @AMSReview.

[AMS Review @AMSReview]

Join us on Wednesday at the 2023 AMS Annual Conference for session of the @AMSReview/@ShethFoundation Doctoral Competition for Conceptual Articles (DoCCA). The winners will present their proposal starting at 13:30. Looking forward to seeing you! #AMSReview #DoCCA #AMS2023NOLA

[AMS Review @AMSReview]

📢We are thrilled to announce the winners of the 2023 @AMSReview - @ShethFoundation DoCCA competition. After reviewing 55 submissions from doctoral students all over the world, we have finally selected the six most promising proposals. Congratulations to the winners!🎉

[AMS Review @AMSReview]

NEW ISSUE: Featuring the article by Hunt, Madhavaram, and Hatfield on the discipline’s trouble trajectory and expert commentaries. Editor @SteveVargo invites well-argued controversial articles and commentaries with diverse viewpoints on different topics. https://t.co/zw6fU7oPcB

[FrankieDTankieᴮ @FrankieDTankie]

Adding this body of research based on the late Robert Lusch and Professor @SteveVargo to @packym’s definition of Web3: “Web3 is the internet owned by the builders and users, orchestrated by tokens” and the pieces start to fall into place

Let me elaborate. /4

[AMASERVSIG @amaservsig]

8th Naples Forum on Service –
The next Naples Forum on Service will be in Ravello, Italy, 6-9 June 2023. Submission deadline: 20 Jan 2023. More here: https://t.co/tHdZQ5grtu

[Academy of Marketing Science @AcadMktingSci]

📢The AMS Review and the Sheth Foundation is calling marketing doctoral students to submit conceptual research proposals for potential recognition, mentoring toward journal publication and monetary award. To learn more: https://t.co/2aGzrneoC5