Steve Rutter

Creative director and advertising instructor. Tweets about advertising and marketing.

[Steve Rutter @stevierut]

It’s been awhile since I’ve been on Facebook. What’s with all the ads asking for a grassroots movement to bring back “Blue Bloods”? Or did I just age into a new audience segment?

[Steve Rutter @stevierut]

I love the conversational rhythm that’s captured by the writing and the punctuation on this poster selling scotch whiskey in South Africa. Agency: Halo.

[Steve Rutter @stevierut]

This breaks all the challenger brand rules. And I bet it will work. https://t.co/UMr1mbIFhP

[Steve Rutter @stevierut]

This would get SO MUCH graffiti in NYC. 😆

[Steve Rutter @stevierut]

This is a fun ad, but it's not communicating what the agency and client think it's communicating. https://t.co/SfN2cFQP5Y

[Steve Rutter @stevierut]

This agency is owned by a 14-year-old woman?

[Ad Age @adage]

Terri & Sandy, a 14-year-old woman-owned agency, has appointed Peyton Sutton as its first president as co-founder Terri Meyer retires from the advertising industry. https://t.co/Uszv9DTu3N

[Steve Rutter @stevierut]

Someone already beat me to this delicious pun: Gorilla Marketing. https://t.co/aUPXmVUbux

[Steve Rutter @stevierut]

This apartment will give you a headache. Just like Skittles Littles. (I'm kidding. This is a smart stunt.) https://t.co/r4WZiceNX9

[Steve Rutter @stevierut]

It's an old trope to say women can't resist a drug store fragrance, but I love this spot. Feels more like an indie film. (Agency: @LOLAmullenlowe) https://t.co/ezhOauwRnN

[Steve Rutter @stevierut]

A fun deep dive into one of my favorite ads. https://t.co/TOew0A3RAO

[Steve Rutter @stevierut]

I predicted that this ad was wrong for the brand. I was wrong. https://t.co/1jv44q8NeJ

[Steve Rutter @stevierut]

"The BREAK out" "The Hang out" "The FAR out" = "The COP out" My rant about fill-in-the-blank campaigns. https://t.co/wW2yfQGGQv

[Steve Rutter @stevierut]

My ears will continue to grow. But so will John Cena’s.

[Steve Rutter @stevierut]

I like how @McDonalds is embracing the the way anime and manga artists have used WcDonald's for many years. https://t.co/Qzl5BA541o

[Steve Rutter @stevierut]

Media buyers who bought excess inventory on the long shot chance that their ad would run are jumping up and down and high-fiving. #adbowl

[Steve Rutter @stevierut]

If you’re on the field you can make a field goal 😳

[Steve Rutter @stevierut]

Wow. That Bud ad was rushed. Was it a :15? #adbowl

[Steve Rutter @stevierut]

I liked the Disney+ ad. #adbowl

[Steve Rutter @stevierut]

@JohnKovacevich Nice house. But shame about that big water main break in the front yard.

[Steve Rutter @stevierut]

@garethk Just watch me now. Well, me and the robots.