Stimulead

Ecosystems and Copy Growth / Growth is a process, stop improvising / Posts by @heysamwoods

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Engagement and conversion are not the same thing--but having one certainly helps you get the other.

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A personal brand can sell just as effectively as a corporate brand now. So, being yourself literally has economic value.

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Once you establish the authority in your field where people will read about your ideas, finding something to write about will never be a problem again.

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Is copywriting an art or a science? Yes.

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Some techniques of copywriting and sales simply work better for certain products and certain markets. That doesn't mean that they aren't worth trying for others.

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Remember, you can always go back through a piece of #AI written content and add your own style and branding. It's almost better than having an employee.

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At this point, possibly the surest way to tell the difference between a piece of copy written by #AI and one written by a human is that the AI doesn't immediately resort to trite, hack-y sales tactics.

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A lot of #AI apps have been around a lot longer than people assume. And that also means that if you haven't tried them yet...they're better than you think.

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Why are people in marketing still talking about heuristics like AIDA and PAS years and years after they were conceived? Simple...because they work.

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At a certain point, you just can't keep passing the buck further down the chain of command for an undesirable writing assignment. That's where #AI comes in.

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Just like other bots in various industries, #AI can now do the tough, tedious jobs that no human wants to do. And amazing things are getting done because of it.

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#AI really is the end of all writer's block. But whether that is a good or a bad thing to those of us who write copy for a living remains to be seen.

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If you write something and send it out and nobody reads it...is it really copy?

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We're quickly reaching a point where instead of doing keyword research to target your articles, you can take fully-fledged ideas generated by #AI and simply proofread them.

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As a copywriter, marketer, or entrepreneur of any kind, your job isn't to be original--it's to be effective.

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Many businesses have been lost on a big risk that was taken going wrong. But many more have never acheived success because they didn't take any risks whatsoever.

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Being an entrepreneur isn't really about making money--it's about ownership. Ownership of your own business, your intellectual capital, and your life.

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Entrepreneurship is simultaneously the most exclusive club and the broadest shared experience you will ever have.

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For every marketing agency owner that feels like they're overworked because they sit at a desk for 18 hours a day...try owning a landscaping business or running a food truck.

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We tend to glamorize entrepreneurship because it's part of the dream, but gloss over the hard work that it takes to build a business.