Lund: Getting the Elmo skin on was an issue. The mechanism can work fine on its own, but the fur adds friction.
Maguire: We were able to recreate the hysteria, which was pretty huge.
Kearns: Retailers would buy it without having seen it.
Sirard: We did ads with Elmo in silhouette https://t.co/ZaRFi1es8O
One thing is becoming crystal clear in our day: Positions of power and privilege can either be used to abuse and destroy, or to empower and serve. The gap in between is becoming wider and wider.