Two years ago I became obsessed with making AI videos.
No filmmaking experience. Just a genuine love for the craft.
My only real goal has been to make the best videos I possibly can.
Last week, this spec ad I made for @Redfin was nominated for AI Commercial of the Year at the @generatedawards.
The category included work from @Google, @kfc, and @runwayml (congrats @jforozcop for the win)
Still not exactly sure what the Generated Awards are, but it feels pretty good.
Really gratifying to follow your gut and actually see progress.
Onto the next one.
I want to try to explain something, even though I know some of you are tired of hearing me talk about AI.
I had made peace with the fact that I’d never make another film. The cost, the time away from my family, it just wasn’t something I could justify. So I let it go. And letting go of the thing you love most in the world is a kind of grief. I grieved it. I told myself that chapter was closed and accepted that as God’s will for my life.
So when I say AI brought filmmaking back to life for me, I don’t mean I get to push a button and call myself a director.
I mean I get to do the work I love again. Sit with an idea. Turn it into a script. Build the storyboards and the shot list. Think through every frame. Edit it into something I’m proud of. The whole process, start to finish. AI just generates the one part that was always too expensive and too time-consuming for a husband and father to take on.
That’s the magic. Not that it generates video for me, but that it has given me back something I love.
I get emotional talking about this because I’m getting to do the thing I love after already grieving losing it forever. And I get to do it without taking anything from the people I love most.
@DougTenNapel Arnold Schwarzenegger has a video now in which he makes the opposite argument—that it doesn’t matter how good you are, you need to market yourself and your work to be noticed.
🚨an anime studio spends $180,000 per episode
a 22-year-old spent $57 last month and made $14,600
he built it in 3 weeks.
> Claude maps every script: 10 minutes
> Midjourney designs every frame: 20 minutes
> Runway turns storyboards into motion: 15 minutes
> ElevenLabs delivers every voice: 10 minutes
> Suno produces the score: 5 minutes
> Make releases on schedule: 0 minutes
60 minutes per episode. 4 episodes/week.
the full pipeline is in the article above
@KyleGallner I was assisting David Wain with The State website at the time and was on the list to be invited as an extra on the film. But the only payment was going to be “room and board at an authentic American summer camp.” My one regret is that I didn’t go!