I've generated over $120,000,000.00 in online revenue.
The 2 biggest mistakes I see are:
• Constantly chasing new customers
• Not being smarter with existing ones.
Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵
DTC 1.0 sell products direct on paid channels- "the golden era" or growth at all cost
DTC 2.0 build community, then sell product- the shift towards retention
DTC 3.0 foster community, connect, sell product, enact change- commerce shifts culture
We're entering 3.0- you ready?
Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics.
It's all about:
- Building systems for cranking out creative assets weekly (ugc/statics/videos)
- Landing page testing
- Getting creative with offers (not just %/$ off)
- Email/SMS flow optimization
We are opening the Antler India 1st Founders Program today for applications. Please visit https://t.co/FLD574cNty for details. If you know outstanding early stage founders pre-product / MVP / early traction stage - this applies to all of them. Please tag / RT. (A thread...)