StoryScore

StoryScore is the new measure of social media effectiveness from BrandChorus. We measure alignment with brand strategy rather than popularity.

[StoryScore @storyscore]

Our advice to HBA Brands: throw away all those open-ended questions and actually engage with your consumers, https://t.co/2RlUD3XiIt

[StoryScore @storyscore]

Twitter's top 10 trends shaping the future of branded content. #1 = connect with consumers in everyday moments https://t.co/sIEpM3wjaQ

[StoryScore @storyscore]

QSR Marketing Guru, @deniseleeyohn asked us how to use social storytelling to build a brand: https://t.co/wYhGazGFJl

[StoryScore @storyscore]

What's your take on Harley-Davidson's hashtag-heavy "Roll Your Own" campaign? Is the brand losing its story? https://t.co/YUoSLrtoOa

[StoryScore @storyscore]

Our exclusive Beauty Brand StoryScore Index for @GCI_Magazine. 10 top brands, https://t.co/pMaNSSUawr

[StoryScore @storyscore]

CMO Survey, Duke Univ: 60% neutral or negative on belief that social media is linked to their marketing strategy, https://t.co/U0XW6O9ZJL

[StoryScore @storyscore]

QSR Marketing Guru, @deniseleeyohn asked us how to use social storytelling to build a brand: https://t.co/wYhGazGFJl

[StoryScore @storyscore]

Applauding Starbucks' strategy: more concerned with quality rather than quantity/frequency, https://t.co/wJkszBz9Dr

[StoryScore @storyscore]

QSR Marketing Guru, @deniseleeyohn asked us how to use social storytelling to build a brand: https://t.co/wYhGazGFJl

[StoryScore @storyscore]

5 Pointless Marketing Metrics. We agree with @rsprung: more is not always better, https://t.co/v1sZwhBINZ

[StoryScore @storyscore]

How can brands strengthen storytelling if the average photo/video posted to Instagram reaches 25 - 30% of followers? https://t.co/xYR143yz9S

[StoryScore @storyscore]

Our exclusive Beer Brand StoryScore Index for Beverage Industry. See how 12 brands compare, https://t.co/5dAtt3JZhT

[StoryScore @storyscore]

5 Reasons A Brand Story Is Your Most Valuable Marketing Tool, by @lisalacy https://t.co/AvdL05ZlEY via @momentologyNews

[StoryScore @storyscore]

Campaign for United Way that combines our favorite things: comedy and storytelling Bravo! @UnitedWaySEM @KeeganMKey, https://t.co/jFGPlxSWYC

[StoryScore @storyscore]

For all you curious types out there, get a free sample of a StoryScore Index Report, https://t.co/4d5L9QV4UL

[StoryScore @storyscore]

What's your take on Harley-Davidson's hashtag-heavy "Roll Your Own" campaign? Is the brand losing its story? https://t.co/YUoSLrL0cK

[StoryScore @storyscore]

Target can regain lost luster by using social media channels to drive story and win back customers, https://t.co/eYngRpz8y4

[StoryScore @storyscore]

Kittens, zombies, and social media storytelling, oh my! Read our thoughts on all the above in PR Week: https://t.co/s7YcL8ev7s

[StoryScore @storyscore]

How Spirits Brands Compare in Our Exclusive StoryScore in Beverage Industry, https://t.co/yJRyCzCq8K

[StoryScore @storyscore]

For all you curious types out there, get a free sample of a StoryScore Index Report, https://t.co/4d5L9QV4UL