Stretchonomics

Aligning ambition and commitment - business, sport and beyond. Book coming soon! Tweets by Nick & Justin, Mangrove

[Tom Goodwin @tomfgoodwin]

If we are really going to do interesting amazing stuff that makes a difference, the most important place to apply creativity will be in the finance department and business case design .

[Group Think @GroupThink]

*grabs popcorn*

[Lara O'Reilly @larakiara]

All I can think of is Alan Partridge. Please bring this to the UK.

[Aimee Knight @siraimeeknight]

if you liked ‘homework’, you’re gonna love ‘freelance writing’

[Group Think @GroupThink]

When After
you're aligned the
in the meeting meeting

[richard shotton @rshotton]

Millward Brown: the more messages you try and communicate the less likely you are to land any individual message

Great spot by ⁦@tomroach

[richard shotton @rshotton]

E.O.Wilson and the problem of our Palaeolithic emotions clashing with our god-like technology

In The Week

[BBH Labs @BBHLabs]

58% of advertising returns occur in the long term.

Our gut tells us this is true, brands are built over time not over night.

How can we encourage more Long Term thinking and longer term measurement?

[Lean Luxe @LeanLuxe]

Debrief No. 279 – Cultural hot take: Has the sustainability trend (and projects like Virgil Abloh's collaboration with @evianwaterand @somawater) basically become a new luxury signifier? 👉 https://t.co/qst9Zy08Th

[Wiemer @wiemersnijders]

Could Agile simply be the smartest marketing ploy by 3M to sell more Post-It notes?

[Martin Weigel @mweigel]

The CIA’s' Simple Sabotage Field Manual' (1944) contains some great advice for derailing organisations. Good to see so many of us putting it into daily practice.

[richard shotton @rshotton]

Brand purpose is the gift that keeps giving for the @marketoonist

[Paul Frampton-Calero @Paul_Framp]

Fine words from Warren Buffett.
Sometimes you must move slow to move fast.

[Annemieke Griffin @StatuMentis]

Our attitude plays a large role in the behavior we exhibit. When we're feeling motivated and positive, we smile, we compliment our team, and we empower those around us. When we're feeling negative, the reverse is often true.

[JP Castlin @JPCastlin]

I’m stealing this to illustrate a lack of strategy.

[dave dye @davedyecom]

Saab decided to put their entire ad budget behind tv ads proclaiming that they not only made cars, they made jets.
The following week Saab’s biggest rival ran a single ad that killed the campaign.
Like a snipers bullet.
(From upcoming podcast with its writer Richard Foster)

[Group Think @GroupThink]

Top tips to write a presentation:

1. Anything below 200 slides is not well researched enough
2. Big bold type over full bleed image replaces any logic (BRAVE.)
3. The more you repeat what's on the slide, the better (helps information sink in)
4. Venn. Fucking. Diagrams.

[richard shotton @rshotton]

Pared back but inspirational ad from Nike

HT @ReadMeLKP https://t.co/rtDuKbGWKt

[richard shotton @rshotton]

Think Long. Write Short

Damn good advice from George Lois