"We all have a creative side, and it can flourish if you spawn a culture to encourage it, one that embraces risks and wild ideas and tolerates the occasional failure." - The Art of Innovation https://t.co/rNlj9TqfLq
An engaging web page should do four key things:
- Affirm the positive signs visitors are looking for.
- Resolve their concerns and build trust.
- Build interest.
- Make it easy to keep engaging.