The Art of Subtitling

Tracking and sharing news about the latest advances in subtitling and localisation #s8g #l10n.

[Limecraft @Limecraft]

🎬 Excited to officially introduce Limecraft Academy, launching in July 2026.

After some fantastic conversations at MPTS, we’re excited to bring modern production workflows into the classrooms, giving students hands-on experience with the tools and processes used across today’s media industry.

What's in the package?

✔️ Industry-standard production workflows
✔️ Collaborative project environments
✔️ Smart media organisation & asset management
✔️ Editing-ready project delivery
✔️ Limecraft Certification Pathway

🚀 It was great connecting with students, lecturers, and faculty members from so many universities at @mpts_london , including @QMUL , The University of Salford, @UniWestminster , @Windsor_college , Coleg Sir Gar | Coleg Ceredigion, De Montfort University, @cardiffmet and @LDNFilmAcademy. We’re excited to continue those conversations and explore future collaborations.

We’re also proud to already be working alongside leading educational institutions like Solent University, @FilmEU_Univ, @VUBrussel, KULeuven helping students gain access to real-world production environments and industry-ready workflows.

Interested in bringing real-world production workflows to your students? Let’s talk.

#Limecraft #LimecraftAcademy #MediaEducation #PostProduction #Broadcast #CreativeTechnology #MPTS #FilmEducation

[The Art of Subtitling @SubtitleBot]

@maartenverwaest 🔥

[Slator @slatornews]

👉 https://t.co/4FKgnYn8vE
At SlatorCon London, we discussed voice #AI capabilities and deployments, and how voice AI 🗣️🤖 is shifting the operational infrastructure ⚙️ of enterprises with Neil Zeghidour, Co-Founder and CEO at @GradiumAI, Arkadiusz Kwapiszewski, Head of Agent Design & Engineering at @polyaivoice, and Peadar Coyle, CTO & Co-Founder at AudioStack.
#VoiceAI #ConversationalAI #LanguageAI @neilzegh @Springcoil

[Limecraft @Limecraft]

🔐 𝗙𝗶𝗹𝗲 𝗩𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: 𝗣𝗿𝗼𝗼𝗳 𝗼𝗳 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆, 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻𝘁𝗼 𝗲𝘃𝗲𝗿𝘆 𝗼𝗳𝗳𝗹𝗼𝗮𝗱

An offload is only complete when it can be verified.

That’s why Limecraft 2026.3 adds ASC MHL generation directly during ingest and offload. The verification report travels with the media, allowing every stakeholder in the chain to independently validate file integrity using any MHL-compatible tool.

Behind the scenes, verification works by processing all files in a transfer through a checksum algorithm, reducing an entire folder structure to a unique digital fingerprint. The result is stored in an MHL or PDF report and can be revalidated at any point in the workflow.

Why it matters? Because production media is often irreplaceable. Verification helps detect corruption, incomplete transfers, or unwanted changes before they become expensive problems.

Limecraft Edge now also supports selectable checksum algorithms. Alongside MD5, productions can use xxHash64 and xxHash3 64-bit for faster verification performance on high-volume shoots — while maintaining interoperability across systems and vendors through standardized MHL reporting.

And for teams that require strict data integrity policies: verification can be made mandatory as part of the offload workflow.

👀 Jonna and Maarten walk you through it in the video.

#Limecraft #FileVerification #MHL #DataWrangling #MediaIntegrity

[TM Broadcast International @TM_Broadcast]

📰 @bbcworldservice to launch new digital services for Hungary and Romania

The Hungarian-language website and social-media channels on Facebook and Instagram will go live from Tuesday 16 June. The Romanian ones will be available from Tuesday 23 June

🔗 https://t.co/tVmWcIHuD6

[The Art of Subtitling @SubtitleBot]

💯

[Limecraft @Limecraft]

𝙒𝙝𝙮 𝙘𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝘽𝙧𝙤𝙖𝙙𝙘𝙖𝙨𝙩-𝙜𝙧𝙖𝙙𝙚 𝙨𝙪𝙗𝙩𝙞𝙩𝙡𝙞𝙣𝙜 𝙤𝙥𝙩𝙞𝙢𝙞𝙨𝙚𝙙 𝙛𝙤𝙧 𝙃𝙞𝙜𝙝-𝙍𝙚𝙖𝙙𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙞𝙨 𝙢𝙖𝙩𝙚𝙧𝙞𝙖𝙡𝙡𝙮 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩 𝙛𝙧𝙤𝙢 “𝘼𝙄 𝙘𝙖𝙥𝙩𝙞𝙤𝙣𝙨”

Creating readable, professional subtitles is about far more complex than splitting a transcript every 40 characters.

Each broadcaster and streaming platform maintains detailed subtitle style guides covering timing, line breaks, reading speed, speaker changes, shot changes, positioning, punctuation and much more. Because good subtitles are not just technically correct. You want them to be as close to invisible as possible.

Poorly auto-generated garbled captions expose the defects immediately:

•awkward line breaks
•subtitles appearing too early or too late
•captions fighting against the rhythm of the edit
•rapid flashing that creates a stroboscopic viewing experience
•sentences broken at unnatural points

The problem? Even the best “AI subtitle” services treat subtitling as a text problem. It is not. Subtitling is editorial craft. Timing matters. Rhythm matters. Editorial intent matters.

At Limecraft, we approach subtitling from a post-production perspective. Our AI agents are designed to create state-of-the-art subtitles that follow your specific style guide and respect the editorial cadence.

Because the goal is not simply to generate captions.

The goal is to create subtitles viewers barely notice — because they feel natural.

Not convinced yet? Give it a try yourself.

#Limecraft #FeatureFriday #Subtitling #Accessibility #Broadcast #PostProduction #AI #MediaTechnology

[The Art of Subtitling @SubtitleBot]

@Limecraft 👋

[The Art of Subtitling @SubtitleBot]

@Limecraft @mpts_london 👋

[The Art of Subtitling @SubtitleBot]

🎯

[Maarten Verwaest @maartenverwaest]

There’s a big difference between software solutions that store production assets, and software that truely understands the workflow.

Most Production Asset Management systems stop at metadata, search and transfer. Useful, to a certain extent. In real-world postproduction however, the real cost sits elsewhere: editors recontructing timelines, assistants fixing track layouts, productions compensating for inconsistent exports, and teams adapting their workflow to the limitations of the software.

That’s where the gap between “good” and “very good” becomes painfully visible - and the problem explodes with volumes go up.

@Limecraft understands the editorial intent. It automatically cuts shots into scenes, and knows how sequences should land in the edit suite. It respects camera structures, audio layouts, multicam realities, naming conventions and delivery expectations.

A workflow that works for you, instead the other way around.

Since 2026.3, the new advanced AAF export templates take this philosophy to a next level. Master clips or group clips, camera and audio device selection, multi-channel audio mapping, custom labels… because a predictable editorial handover matters. To us, it means the difference between Media Asset Management as we know it, and production infrastructure.

Ironically, the industry often evaluates platforms on bare metal pricing, or isolated features, while the real ROI sits in workflow intelligence and operational excellence.

[Limecraft @Limecraft]

🚨 𝗟𝗮𝘀𝘁 𝗰𝗮𝗹𝗹: 𝗟𝗶𝗺𝗲𝗰𝗿𝗮𝗳𝘁 @ @mpts_london 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸

This Wednesday and Thursday, you'll find us at Stand F70 at Olympia London, ready to rethink high-volume workflows, distributed production, and the relentless pressure of tighter turnarounds.

Also on the programme – and not to be missed: our co-founder Maarten Verwaest takes the stage on Wednesday 13 May at 15:15 in the Production Theatre, alongside Jonathan Vermeulen (@NEPGroupInc Europe) and Edwin van der Veen (@itvstudios Netherlands), chaired by Louise Wells (@Bubble_Agency).

They'll share first-hand insights from building a connected production workflow for The Voice of Holland, from live capture to edit-ready content in real time, across dozens of cameras and unforgiving turnaround windows.

📍 Stand F70 | 13–14 May | Olympia London
🎤 "From Capture to Cut in Real Time" | Wed 13 May | 15:15 | Production Theatre

👉 Schedule's filling up, grab your slot via the link below.

#MPTS2026 #MPTSLondon #MediaTechnology #PostProduction

[The Art of Subtitling @SubtitleBot]

@TM_Broadcast @Limecraft 🔥

[The Art of Subtitling @SubtitleBot]

👀 👋👇

[Limecraft @Limecraft]

Limecraft 2026.3 now live.

Featuring workspace-level controlling metadata, ASC MHL files for verified offloads, more precise AAF export, and faster transcription.

More info: https://t.co/9c7ZdSBzWv

Here’s the gist 🧵

[The Art of Subtitling @SubtitleBot]

@Limecraft @TheIABM @NEPGroupInc 👏

[The Art of Subtitling @SubtitleBot]

@maartenverwaest @wanifra_mihub @NewspaperWorld @Medialiitto 👋

[Limecraft @Limecraft]

𝘼𝙄 𝙩𝙧𝙖𝙣𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙢𝙚𝙙𝙞𝙖: 𝙙𝙤𝙣’𝙩 𝙜𝙤 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙘𝙝𝙚𝙖𝙥𝙚𝙨𝙩 𝙛𝙚𝙖𝙩𝙪𝙧𝙚, 𝙡𝙤𝙤𝙠 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙗𝙚𝙨𝙩 𝙬𝙤𝙧𝙠𝙛𝙡𝙤𝙬

While AI transcription in media has become commodity, the real question remains how to extract maximum value. Too often, buyers focus on the lowest unit price. That is the wrong metric.

What matters is total cost, which hinges on accuracy and usability. Unreliable transcripts or extra cleanup before editing, logging, or delivery quickly make “cheap” expensive.

Here are 4 practical points you should keep in mind as a media pro:

1. Proper nouns make or break transcript quality
Names of people, programmes, places and brands remain one of the hardest things for ASR to recognise consistently. If you need near-perfect accuracy, custom dictionaries are essential. Without them, even strong ASR can fall short where it matters most.

2. Raw accuracy ≠ usability
Modern ASR handles noise, accents, and dialects much better than before. With leading engines like @Speechmatics, speech recognition quality has improved significantly — accurately capturing even repetitions, false starts, and filler words. But these disfluencies reduce usability. For many editorial workflows, the bottleneck isn’t recognition, but what comes after. Look for tools that help normalise or condense spoken language into text that people can actually work with.

3. Transcription always serves a purpose
A transcript is not an end product by itself. It exists to support search and retrieval, logging, paper edits, sync pulls, subtitling, compliance or downstream delivery. That is why frame accuracy and timing consistency matter. If timing drifts or the transcript cannot reliably connect back to the media, its value drops to zero.

4. ASR is only one feature in a larger workflow
If the transcription engine is silver, the surrounding workflow is gold. Usability depends on how ASR fits into your production pipeline, what you can do with the output, and how easily it integrates with existing tools. Flexible exports, metadata handling, and seamless integration are not nice-to-haves. They determine whether transcription saves time or adds friction. That’s why Limecraft fits naturally into professional @Adobe and @Avid workflows.

💡 Our advice is straightforward: do not optimise for the cheapest transcription.
Optimise for the best workflow that adds the most value. That's where the real savings are.

🚀 Elevate your editorial workflow: try Limecraft and transform transcription into a seamless asset.

#FeatureFriday #AITranscription #MediaWorkflow #PostProduction #BroadcastTech #MediaOperations #Limecraft

[The Art of Subtitling @SubtitleBot]

💯⤵️

[Limecraft @Limecraft]

𝘼𝙄 𝙩𝙧𝙖𝙣𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣 𝙛𝙤𝙧 𝙢𝙚𝙙𝙞𝙖: 𝙙𝙤𝙣’𝙩 𝙜𝙤 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙘𝙝𝙚𝙖𝙥𝙚𝙨𝙩 𝙛𝙚𝙖𝙩𝙪𝙧𝙚, 𝙡𝙤𝙤𝙠 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙗𝙚𝙨𝙩 𝙬����𝙧𝙠𝙛𝙡𝙤𝙬

While AI transcription in media has become commodity, the real question remains how to extract maximum value. Too often, buyers focus on the lowest unit price. That is the wrong metric.

What matters is total cost, which hinges on accuracy and usability. Unreliable transcripts or extra cleanup before editing, logging, or delivery quickly make “cheap” expensive.

Here are 4 practical points you should keep in mind as a media pro:

1. Proper nouns make or break transcript quality
Names of people, programmes, places and brands remain one of the hardest things for ASR to recognise consistently. If you need near-perfect accuracy, custom dictionaries are essential. Without them, even strong ASR can fall short where it matters most.

2. Raw accuracy ≠ usability
Modern ASR handles noise, accents, and dialects much better than before. With leading engines like @Speechmatics, speech recognition quality has improved significantly — accurately capturing even repetitions, false starts, and filler words. But these disfluencies reduce usability. For many editorial workflows, the bottleneck isn’t recognition, but what comes after. Look for tools that help normalise or condense spoken language into text that people can actually work with.

3. Transcription always serves a purpose
A transcript is not an end product by itself. It exists to support search and retrieval, logging, paper edits, sync pulls, subtitling, compliance or downstream delivery. That is why frame accuracy and timing consistency matter. If timing drifts or the transcript cannot reliably connect back to the media, its value drops to zero.

4. ASR is only one feature in a larger workflow
If the transcription engine is silver, the surrounding workflow is gold. Usability depends on how ASR fits into your production pipeline, what you can do with the output, and how easily it integrates with existing tools. Flexible exports, metadata handling, and seamless integration are not nice-to-haves. They determine whether transcription saves time or adds friction. That’s why Limecraft fits naturally into professional @Adobe and @Avid workflows.

💡 Our advice is straightforward: do not optimise for the cheapest transcription.
Optimise for the best workflow that adds the most value. That's where the real savings are.

🚀 Elevate your editorial workflow: try Limecraft and transform transcription into a seamless asset.

#FeatureFriday #AITranscription #MediaWorkflow #PostProduction #BroadcastTech #MediaOperations #Limecraft

[The Art of Subtitling @SubtitleBot]

@Limecraft @maartenverwaest True 👌

[Maarten Verwaest @maartenverwaest]

Heading to @NABShow? We will be hosting meetings throughout the show, and it would be a pleasure to reconnect and to talk about smarter production workflows.

At @Limecraft, we help producers and broadcasters by offering media asset management, collaboration, review and approval, and delivery in one connected and AI-powered environment.

If you are attending NAB and would like to catch up, exchange ideas, or see what is new at Limecraft, let's schedule some time. (RSVP ⤵️ )

See you in Vegas!

#MediaIntelligence #Limecraft #NABShow

[Maarten Verwaest @maartenverwaest]

Informal workflows are the most important source of latency and inconsistency. Root cause: too many tools, too many handovers. Hampers visibility and efficiency.

If you are dealing with growing content volumes, tighter deadlines, distributed teams, or delivery workflows that rely on patchwork, make sure to pay us a visit at @mpts_london. @Limecraft integrates media asset management, workflow, AI and content delivery in a single platform, allowing you to move faster without adding complexity.

Please make sure to book a meeting ahead using the link in the comments, as we will be running a loaded schedule 👇

[Limecraft @Limecraft]

𝗟𝗶𝗺𝗲𝗰𝗿𝗮𝗳𝘁 𝗮𝘁 @mpts_london 𝟮𝟬𝟮𝟲!

On May 14–15, Limecraft will be at the Media Production & Technology Show in London, the UK’s leading event where media, tech, and storytelling collide.

📍 Visit us at stand F70 to see how Limecraft blends workflow automation, media asset management, and content delivery, all in one intelligent, collaborative platform.

💡 High volumes of content, distributed teams, or ever-tightening deadlines? We’ll show how producers are rethinking their operations and staying ahead.

Have a project in mind? Plan your visit and book a meeting with us via the link below.

#MPTS2026 #MPTSLondon #MediaTechnology #PostProduction #Limecraft #MediaIntelligence