I used to be a hater of product marketing and brand marketing.
I thought digital PR was total BS.
“It’s all fluff”
I was a performance marketing snob.
But I’ll admit it. I was wrong.
With AI search, you NEED those channels and functions to be successful.
In the past, you could just bulldoze your way to success with performance marketing and growth hacking.
Today, you can’t.
@gaetano_nyc Would love to read anything you write on this. I think this is a decent part of the “wait, can AEO actually be influenced by owned channels?” confusion
@CamiloBAcosta You can find a study that says virtually anything. Just say you want to invest in companies that like to reduce staff flexibility, and that like to exert control over their staff’s whereabouts at all times?
Breaking News:
For the first time ever, Mister Rogers’ Neighborhood has officially launched a YouTube channel.
Full episodes. Classic Clips. 100% wholesome.
💗
It’s so hard, but the thing my dad did for me was that he never let me go. As much as I tired to run I always knew he was waiting. And I know I tortured him. It still makes me cry to think about what I put him through. But I came back. And he was where he always was waiting to love me.
the frontier labs don’t have “comms problems”. reality right now has a comms problem. what is happening is a little scary and there’s no nice words anyone could say, especially not those profiting from it, that’ll make it feel that much better
This was illuminating. I wonder how the market will adapt. Building in stages allowed something crucial - awareness-building -> conviction -> love by the audience. If a platform company appeared tomorrow, they’d be fighting awareness battles on every front at once