Sasha Goncharov

ceo & co-founder | mobile apps, paid growth

research, generate and launch winning ads

[Sasha Goncharov @superderevo]

Steal this from top Meta advertisers

Do not run every ad from the same Facebook page

Coursiv is a good example

They use multiple pages for different use cases:
• AI for career
• Simple AI explanations
• AI for busy moms
• AI certificates

1️⃣ This creates cleaner signals for Meta to learn from

A person seeing an ad from “AI for busy moms” enters with a different expectation than someone seeing the same offer from a generic page

The comments are different
The reactions are different
The first clicks are different

The page also feels more targeted to the audience

2️⃣ It makes the creative system harder to copy

Most competitor research starts page by page

If all your winners sit under one page, the pattern is easy to map

If the system is split across audience-specific pages, competitors see fragments before they see the full strategy

The lesson:

The Facebook page is not just a wrapper for the ad

For top Meta spenders, it’s part of the creative strategy

[Sasha Goncharov @superderevo]

@ashen_one great onboarding animations

[Sasha Goncharov @superderevo]

@JosephKChoi great strategy, thnx for sharing

[Sasha Goncharov @superderevo]

@tuctyle try doing useful lead magnets for a niche audience on linkedin, that’s how I did 1 million impressions and dozens of sales in 2025

[Sasha Goncharov @superderevo]

@cesaralvarezll cute mascot is 50% of an app's onboarding success

[Sasha Goncharov @superderevo]

the last app I worked at added $2M ARR in 2 months from Spanish alone. we adapted the full funnel and found ugc ads that converted in LATAM

[Sasha Goncharov @superderevo]

i've spent $30M on paid growth for apps

localization is the #1 underrated growth lever in mobile

not translation. adapt screenshots, cut pricing, update onboarding

the apps dominating tier-2 markets did the work everyone else skipped

[Sasha Goncharov @superderevo]

@Tobby_scraper congrats!! what was the biggest unlock for you?

[Sasha Goncharov @superderevo]

@siyabuilt you don’t need to be a dev to build anymore 🙃

[Sasha Goncharov @superderevo]

@onlinedopamine disfruta hermano!! 🌮🌞

[Sasha Goncharov @superderevo]

@AiroPrompts how many posts per day did you start with?

[Sasha Goncharov @superderevo]

@herrmanndigital that’s what most people don’t realize - Meta learned how to target your micro audiences so well that it’s burning them super fast. you need to constantly push ads that will stop working in a few days/weeks. why making them high quality?

[Sasha Goncharov @superderevo]

@sab8a yes and I think the most opportunity is actually outside of the US right now. the whole world is adopting GLP and if you look at these apps they almost all grow in the US, most of them don’t even have other languages

[Sasha Goncharov @superderevo]

@AIAdsApps ads

[Sasha Goncharov @superderevo]

@itsfilipk lol true

[Sasha Goncharov @superderevo]

Meta just lost months in the AI ads race

Yesterday China blocked Meta's $2B acquisition of Manus

One sentence from Beijing that rewrites Meta Ads roadmap overnight

For most people this is a geopolitics headline. For marketers, the only official MCP connector to Meta Ads just got pulled

Manus was already live inside Ads Manager since February

It was Meta's fast track to agentic ads. An external AI agent that could autonomously run your Meta campaigns from the outside

Now that foundation is gone. Meta has to rebuild from scratch

If you're thinking about building agentic workflows for Meta Ads, don't wait for a platform-native solution. Build on top of the Marketing API or use external products

Spiral is releasing agents in May. The agentic Meta ads future is still coming. The path just changed

[Sasha Goncharov @superderevo]

@AiroPrompts great results. I'm just starting twitter journey after growing linkedin. let's gooooo

[Sasha Goncharov @superderevo]

@simonecanciello true, but the category is very risky overall. apple already banned some of the biggest apps in this niche

[Sasha Goncharov @superderevo]

@AIAdsApps black mirror vibes...

[Sasha Goncharov @superderevo]

@timoxkoehler @bysapps yeah, Scandinavia is a really great market to grow because people speak english so well there. but it doesn't work for every app type + market is relatively small