Horizon Strategy

Making complex tech easier to understand, trust & adopt. Writing about product clarity, user education, community & GTM | Technology & Markets 😏

[Horizon Strategy @Superizon]

I spent the last few years working across Web3, technical content, community, product education and founder outreach.

One problem keeps showing up

Building a good product isn't enough. People still have to understand it, trust it and see why it matters before they can use it.⤵️

[Horizon Strategy @Superizon]

@lauramatsue Laura do you reply DMs

[Horizon Strategy @Superizon]

@MicrosoftLearn Make $10000 in a week I can use

[Horizon Strategy @Superizon]

@J2Trappy_ @TrustWallet I have never benefited from trust wallet and I have never been gifted by them ..

[Horizon Strategy @Superizon]

@TKralow Why German 😮‍💨😮‍💨

[Horizon Strategy @Superizon]

No matter what you face there are still kind humans out there....

[Rob Hallam @robj3d3]

I just got robbed in Vietnam 🇻🇳

It happened while my phone was getting fixed.

When I came out of the shop, I noticed someone had stolen my motorbike helmet.

The repair guy could see I was confused, asked what happened, and when I told him, he offered me his own helmet.

I didn't take it.

Instead I walked over to some ladies nearby to ask if they knew what happened.

They said they’d seen my helmet on the bike, but nobody saw it get taken.

So I asked them to show me on Google Maps where I could buy a new one.

Then it started raining.

Like, biblical levels of rain.

After about 400m of walking to the helmet shop, one of the ladies I'd spoken to suddenly pulled up on the side of the road next to me.

She'd put her coat on and come after me to take me to the shop herself, because if I went on my own they'd charge me the foreigner price.

She negotiated with them, I spent $20 on a new helmet and that was it.

When I got back to my bike with the new helmet, we talked for a bit and she told me she's opening a bakery!

Her name is Vy, she showed me around the bakery, and said next time I come back to Vietnam I should visit her (which I will!)

None of that would have happened if my helmet hadn't been stolen.

6 months in Vietnam and this is the worst thing that's happened to me.

One person did something bad, and it got completely outweighed by how kind and generous everyone else was.

If you ever get the chance to live in Vietnam, take it ❤️🇻🇳

[Horizon Strategy @Superizon]

@mayanayyar1 @ycombinator @frontrunnerai Hi Maya, I would love to intern with frontrunner. Please 🥺 don't snub this 🙏🏽

[Horizon Strategy @Superizon]

@Kylechasse How did they find it

[Horizon Strategy @Superizon]

@WebdevAnas They majorly invest more in the financial aspect of it because that part benefits them

[Horizon Strategy @Superizon]

@0x_Waqas Don't mock anyone legit hustle

[Horizon Strategy @Superizon]

Really good story , at the end they all won

[TuanX 🔶 @TuanNguyen_6789]

Did you know these three were once on the same team at OKCoin back in 2014?

@cz_binance @heyibinance @star_okx

They were once known as the “Bitcoin Iron Triangle” (比特币铁三角).

Back then:

• Star Xu (徐明星): Founder of OKCoin, leading the company’s overall direction.

• Yi He (何一): Responsible for marketing, branding, and business development.

• CZ (赵长鹏): Joined OKCoin as CTO in June 2014, reportedly after being introduced by Yi He.

In 2015, CZ left OKCoin following disagreements with Star Xu. Yi He also left the company that year.

Then, in 2017, CZ founded Binance, and Yi He joined as co-founder.

More than a decade later, all three have become some of the biggest names in crypto.

From teammates to competitors. What a history!

[Horizon Strategy @Superizon]

Great motion design...love the movements

[Louise Ivan @louiseivan]

.@Stacks by Opus 5.5

$STX

[Horizon Strategy @Superizon]

@mal_shaik Motivation is not everything, show people the how with good examples

[Horizon Strategy @Superizon]

Honestly you shouldn't have typed this here. Being truthful is not hard

I feel for all of them being laid off, but this hurtful embarrasment is a lot. You are literally saying they were not doing their work and we haven't heard their side.

Maybe you replaced them with AI 😄😄

[Federico Simionato @fedesimio]

Today we’re laying off a large part of the Airtable team.

This is not a reflection of their work but a reflection of our deep belief that small teams ship more and better.

For Airtable, better is about to look like:
- A new Core team shipping your top requests monthly (already 30+ shipped in 3 weeks)
- Upgraded Omni, Airtable Canvas, a stronger MCP, and BYO agents, coming soon
- New Performance and Infra teams focusing on speeding up bases and increasing limits on records, fields, and syncs

To everyone leaving: thank you. If you’re hiring, these are excellent people and worth a call.

[Horizon Strategy @Superizon]

@ZetoshiX You have huge capital that's why

[Horizon Strategy @Superizon]

Valid! Isn't it what all this tech giants and Ai companies are doing 😄...

Elon against Sam Altman and the likes

[DONG @DongBnb]

i love teasing CZ from time to time, but honestly, this time i think Star Xu has gone too far.

competition is healthy, but constantly attacking your rivals won’t make your own product better.

CZ has a point here. real leaders focus on building, not tearing others down.

the best way to win is to build something people genuinely love. respect. 🤝

[Horizon Strategy @Superizon]

@heyizmadz 👏🏽👏🏽 good achievement

[Horizon Strategy @Superizon]

Trust no one, be your own security

[Stacy Muur @stacy_muur]

Buy from the official store → get your data leaked.

Buy from an official reseller → get your funds drained.

Where are we even supposed to store our crypto now?

[Horizon Strategy @Superizon]

@David_MetaWorld Painful I can't DM you....

[Horizon Strategy @Superizon]

Cz says wait for 3 weeks, hackers already typing this 😄😄😄😄....

[Stacy Muur @stacy_muur]

Just got my first Ledger delivered!

So exciting to finally store my crypto securely.

[Horizon Strategy @Superizon]

@BitcoinBond_007 @simpleminingio Wil you continue to have more reward Bitcoins come to you from mining or you only have rewards when you are the first person to correctly solve the mathematical work