Surya Suravarapu

At the intersection of product and technology. Blog:

[Surya Suravarapu @surya_s]

Just published: https://t.co/jEptqqp8ek

[Surya Suravarapu @surya_s]

*year

[Surya Suravarapu @surya_s]

@lissijean is the book still launching this yea? Looking forward! https://t.co/WtufOLM3II

[Surya Suravarapu @surya_s]

+1. Go further, use these components but also explore is this the right problem to solve? How well do I know the problem space. We PMs are adept in writing about what we perceive the needs are — not necessary the 'actual' unmet needs that a user/customer is craving to solve.

[Shreyas Doshi @shreyas]

In B2B, everyone talks about how you should be clear on “what problem you are solving”.

To make this work in practice, split this question into 3 components:

- Buyer problem

- Champion motivation

- User problem

This format forces rigor, creates clarity, and gets you buy-in.

[Surya Suravarapu @surya_s]

A/B testing — often thought-about but poorly executed. How often have you heard: "we should do an A/B testing and find out." And, how often did you follow through?

[Pe:p Laja @peeplaja]

Lots of temptation to end of your A/B tests early.

Check out this image. 99% probability winner! We're killing it! Evangelize the insights to the team!

The only problem is that this is actually an A/A test (variations identical). Don't end tests when the tool tells you.

[Surya Suravarapu @surya_s]

@alanklement Excellent! This made me recall a note from my archives about the needs. Snippet courtesy @ttorres citing Jonassen.

[Surya Suravarapu @surya_s]

@alanklement When decaf and coffee compete!! (Ala coffee and kale)

[Surya Suravarapu @surya_s]

@alanklement @saeedwkhan A roadmap is not intended to be a plan but a path to realize the strategic goals.
However, in reality a roadmap has become a proxy for a delivery plan w/ timeline.

[Surya Suravarapu @surya_s]

@alanklement Agile Industrial Complex has no regard to that original manifesto, unfortunately.

[Surya Suravarapu @surya_s]

Product strategy: avoid these 6 pitfalls while defining it https://t.co/O2NwVWRUwH

[Surya Suravarapu @surya_s]

@rakeshm Unhappy bots too 😆

[Surya Suravarapu @surya_s]

@alanklement @gibsonbiddle Indeed. Perhaps they need @gibsonbiddle back there! Just kidding. Love to hear Gib's insights — what does it take for a turnaround and go beyond the subscriber count (as a yardstick).

[Surya Suravarapu @surya_s]

“Healthy growth is not engineered…” (Good Strategy Bad Strategy)

[Surya Suravarapu @surya_s]

Goal # Strategy

[Surya Suravarapu @surya_s]

Well, after five years. There are many more enemies: competitors, password-sharers, etc.

Lifecycle of a business. Crest and trough — find a new wave or perish.

[Netflix @netflix]

Sleep is my greatest enemy.

[Surya Suravarapu @surya_s]

@chrishlad Yes, work gets done. However, it's difficult to know if you're making progress in the right direction if you're not strategic.

I guess I understand your intent, though. Prefer action over analysis-paralysis.

[Surya Suravarapu @surya_s]

@PMDiegoGranados Put the onus on the requester to do a bit more thoughtful work:

Ask the person how that requested thing fits into the defined strategy. If it doesn’t, ask them to provide a hypothesis — by doing X, here’s how our target audience derive value. Plus metrics to validate the bet.

[Surya Suravarapu @surya_s]

@stephanie_leue 1. Leading and expanding — portfolio thinking
2. Metrics or proxies — hypothesis-driven thinking
3. Roadmap tying to the above two — storytelling
4. Build moats — competitive landscape

Above all else, start with customer jobs-to-be-done.

[Surya Suravarapu @surya_s]

Psychology of pricing and techniques. For e-commerce, here's a reference guide. https://t.co/6CDGgg7lCq

[Surya Suravarapu @surya_s]

Love it! Courtesy ⁦@tferriss⁩.