Susana Nerin

[Susana Nerin @susananerin]

Top KPIs of a Digital Media Strategy are CPL, %Online Leads and Sales (on & offline) #ESADEmdm

[Susana Nerin @susananerin]

When everybody starts having a delightful feature, that feature becomes hygienic. #ESADEmdm

[Susana Nerin @susananerin]

Delightful features add value to your business and gets people talking about you. (F.ex: Siri) #ESADEmdm

[Susana Nerin @susananerin]

People searching for a really specific product are probably at the bottom of the funnel #ESADEmdm

[Susana Nerin @susananerin]

From your total content budget, dedicate 20% to Creation and 80% to Promotion. #ESADEmdm

[Susana Nerin @susananerin]

#ESADEmdm

[Susana Nerin @susananerin]

It means that very small number of people are linked to everyone else, and the rest of us are linked to the world through those special few.

[Susana Nerin @susananerin]

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. #ESADEmdm

[Susana Nerin @susananerin]

AD RANK is a formula with two variables = BID (maximum willingness to pay) + QUALITY SCORE (estimates relevance & quality) #ESADEmdm

[Susana Nerin @susananerin]

Some tips to have your website positioned on top of Google #Esademdm

https://t.co/y7YG93mRWr

[Susana Nerin @susananerin]

A search engine is an answer machine that needs to define: Are those pages good answers? How I order those answers? #ESADEmdm

[Susana Nerin @susananerin]

Social media can either be an asset or a hindrance. #ESADEeComm #MScMarketing

https://t.co/sZ7W72TvnN

[Susana Nerin @susananerin]

The blonde salad #fashionfiends #MScEsade #fashionseminar2017

https://t.co/db6L3vhEHw

[Susana Nerin @susananerin]

Influencers are a big actor specially on the fashion industry. #fashionfiends #MScEsade #fashionseminar2017

https://t.co/90WGtp9Gmu

[Susana Nerin @susananerin]

Keiki team #fashionfiends #MScEsade #fashionseminar2017

[Joandó Reverter @joando]

Product & Marketplace Evolution require proper tracking of user satisfaction (@airbnb_es)
@CarlesLascorz dixit at #ESADEeComm #MScMarketing

[Susana Nerin @susananerin]

Learned a lot on the e-commerce seminar with the visit of @CarlesLascorz of @Airbnb. #ESADEeComm #MScMarketing https://t.co/cmrxNFcxIw

[Brian Chesky @bchesky]

We're proud to lead an investment in @resy to bring a better dining experience to the @airbnb community https://t.co/xGEe4X3zpC