For anyone starting a business, focus on getting $1 from a stranger into your bank account.
It’s a simple accomplishment that has a lot of mini-accomplishments beneath it without being overwhelming.
One of the most legendary marketers of all time: David Ogilvy
In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."
And in just 10 bullets he put together a masterclass in effective writing.
Here's a breakdown of each one:
Your marketing is set up for failure if:
1. You don't understand your audience
2. You have a crappy product
3. You’re everything to everyone
4. You are not generating revenue
5. Don't build a brand
6. You overpromise and underdeliver
What would you add?
Six habits that will change your life:
1. Exercise
2. Cooking
3. Meditation
4. Reading
5. Writing
6. Socializing
I know, what a boring fucking list. But that's the thing: most of life is boring. If you want to change it, make boring changes.
Millennial job interviews: “We found a photo of you with a red solo cup on MySpace...so unfortunately we’re going to pass.”
Gen Z job interviews: “We saw the TikTok of you twerking with the Bernie supporters — hysterical. We want to give you the offer as our head of content.”