Julho, 1983 – Madonna performa no rooftop da Danceteria, clube noturno que dá o nome em uma música do Confessions II. A Danceteria foi referência na cultura da noite underground de NY no início dos anos 80. Na letra, Madonna cita alguns personagens daquela cena noturna. Bora saber quem são essas pessoas.+
Look at what @Madonna did with the Confessions II rollout — it's the opposite of how the entire industry works.
Normally you shoot a video (or visual album) to promote the song(s) people can already stream. She flipped it. She dropped a thirteen-minute film built around six tracks, four of which aren't out anywhere. You can only hear them in pieces inside the film, then you wait for the album.
A normal video satisfies the craving, this one manufactures it. Everyone who watched the film fell for four songs they can't have immediately. That's smart if you ask me — a smart reinvention of album rollouts.
Everyone else uses visuals to promote songs that are out for immediate consumption, Madonna uses visuals to promote cravings for songs you can't have immediately so you anticipate the album even more.
confessions ii is going to change history and the cultural perception of what older women are capable of achieving. this is legitimate radical defiance that makes it easier for every single woman that comes after her. full stop!!!!