Kudzu in the southern US is an invasive vine that spreads like wildfire and chokes the life out of trees. Here it is being removed. Eating the vine that ate the South.
Spent an entire week at a camp with girls between the ages of 8-18 and almost all of them used their water bottles to make friendship bracelets. Whoever handles art direction for Hydro, Owala, etc. is missing out on an opportunity here.