New data from the 35th edition of The CMO Survey from Duke University shows that economic pessimism is at its highest level since the pandemic, reshaping marketing priorities.
Many companies in the survey indicated they are pulling back and reported refocusing their budgets on market-penetration strategies to sell more of their existing products and services to existing customers.
New data from the 35th edition of The CMO Survey from Duke University shows that economic pessimism is at its highest level since the pandemic, reshaping marketing priorities.
Many companies in the survey indicated they are pulling back and reported refocusing their budgets on market-penetration strategies to sell more of their existing products and services to existing customers.
What’s interesting is that the survey respondents don’t say whether branding is ineffective. The majority are just saying it’s hard to measure and therefore not a priority.
Marketing priorities often follow measurement priorities.
What’s interesting is that the survey respondents don’t say whether branding is ineffective. The majority are just saying it’s hard to measure and therefore not a priority.
Marketing priorities often follow measurement priorities.