Across a large panel of real browsing sessions, we studied how work moves from page by page to see where people go next. Every jump tells a story about how work really gets done.
Here’s what 700 of the most-used sites told us 🧵 (1/5)
22% of work browsing happens on sites outside the top 1,000
While every agent demo is gmail or salesforce, a ton of actual work is on some random state licensing portal that hasn't been touched since 2011
The web is less concentrated than you’d think.
The top 10 sites take 41% of active time. But 22% goes to sites ranked below 1,000: industry portals, niche software, regional services.
In shopping (35%) and personal finance (38%), the tail is even fatter. Money is still local and spread across different sites.
Test it out for yourself:
https://t.co/1eUtNhNJrv
(5/5)
Shopping is a spreadsheet job.
Google Sheets is Walmart’s #1 next stop (17%). It’s Temu’s too, and 85% of those trips bounce straight back.
That’s not someone buying socks. It’s probably resellers logging prices. AliExpress → eBay, at 157× chance, looks like dropshipping. (4/5)