Travis Hurst

Founder @ | AI GTM | Growth

[Travis Hurst @T_Hurst3]

@boringmarketer Crons instead of routines?

[Travis Hurst @T_Hurst3]

I just want that golden era of the first 2 weeks after opus 4.6 launched back.

That was peak claude

[Travis Hurst @T_Hurst3]

Claude Code (opus 4.7) is getting unusably bad @ClaudeDevs. I know you said you fixed the issues, but I'm on the latest update and I haven't seen errors like this for 8+ months.

Like getting basic math problems wrong kind of bad

[Travis Hurst @T_Hurst3]

@Austen Sounds like you're describing NativeGTM https://t.co/UiVuHFJX6j

[Travis Hurst @T_Hurst3]

@bryce Sounds like you're describing NativeGTM https://t.co/y8eMLyjtVB

[Travis Hurst @T_Hurst3]

@coreyganim @openclaw Been working in cc for 8+ months and have tried cowork a few times, but I haven't had great luck thus far. Always seems to stall or error with tasks I have zero problem with in cc.

Anyone else run into this?

[Travis Hurst @T_Hurst3]

@coreyganim Cowork will eventually be as powerful for GTM as claude code is today, but not yet. Everytime I try to use cowork for things I run without issue in claude code, it errors out.

Code in the terminal or IDE is still the most capable and powerful tool

[Travis Hurst @T_Hurst3]

@codyschneider Can't claude code do all of this without graphed? When hooked up to search console, it can find the pages with poor CTR, suggest fixes, implement said fixes, and then push to the CMS. What am I missing?

[Travis Hurst @T_Hurst3]

6. You're not connecting it to the data that matters.

Your CRM. Your analytics. Your customer data. When Claude Code can pull live context from the systems you actually run your business on, it stops being a writing assistant and starts being an operator

[Travis Hurst @T_Hurst3]

Lots of hype around Claude Code for GTM, but I'm seeing some issues.

If any of these 6 things describe you, you're not getting the most out of Claude Code, and you might not even realize it.

[Travis Hurst @T_Hurst3]

5. Your project folder is a mess — or doesn't exist.

Claude Code builds context from your file structure. If you're working from your Desktop with random files scattered everywhere, it has nothing to work with. No structure = generic outputs.

[Travis Hurst @T_Hurst3]

4. You're treating it like ChatGPT.

Copy-pasting context into every conversation. Starting from scratch every session. Never building persistent files that Claude Code can reference. The entire point of Claude Code is compounding context — it gets smarter about YOUR work

[Travis Hurst @T_Hurst3]

3. You're not working with agents in parallel.

If you're running one task at a time and waiting for it to finish before starting the next, you're operating at a fraction of the speed it's capable of. IDE setups make this much easier.

[Travis Hurst @T_Hurst3]

2. You haven't invested in your CLAUDE.md file — or don't know the difference between global and project-level.
This is the single biggest unlock most people skip. Your CLAUDE.md files are the system architecture of your AI setup

[Travis Hurst @T_Hurst3]

1. You're working in the terminal instead of an IDE.

If your first experience with Claude Code is a black terminal screen as a non-technical person, you're making it harder than it needs to be.

[Travis Hurst @T_Hurst3]

@coreyganim Basically a claude code lite setup, right? Why not a claude.md file instead of about me and working style docs?

[Travis Hurst @T_Hurst3]

@felixrieseberg why use cowork for this instead of claude code? Browser works more seamlessly via cowork maybe?

[Travis Hurst @T_Hurst3]

@hunterhammonds would love to join!

[Travis Hurst @T_Hurst3]

Despite the refs best efforts #Gonzaga is coming up big! #MarchMadness

[Travis Hurst @T_Hurst3]

Nothing but respect for those @WeberStateMBB Wildcats! #NCAATournament #MarchMadness #WeberState