When I think of behavioral economics, I think of my colleague and co-author Peter Leeson on the matter. His best abstract ever is quotable on the matter
@varma_ashwin97@captgouda24 He literally uses a novel dynamic programming technique (bellman Barriers) that would make an Austrian blush; read the paper.
As a Harvard undergrad, he could have easily gotten a deferral and skipped the war.
But he volunteered, and in a podcast said that fighting Hitler was the best thing he ever did.