Tala Akhavan

COO @ Pietra, ex-Uber, LA mom

[Karim @KarimBhalwani]

Thrilled to share @M13Company's latest investment in @shoppietra, which offers critical infrastructure for brands to start and scale eCommerce businesses. Helping eCommerce operators source, fulfill and sell online, faster.

Congrats to @therealRoShow, @talaballla, Pan Pan and the entire @shoppietra team.

Excited for @M13Company to lead this new round of funding alongside a remarkable group of investors, including @foundersfund, @Abstractvc, @unitedtalent & TQ Ventures.

My brilliant colleagues @brentmurri, @morgan_blumberg & @CarterReum's investment thesis below.

https://t.co/ApSvhyt03P

[Ronak Trivedi @therealRoShow]

Last wk Pietra announced a financing round. Today I'll share our plan to use that capital to change the way business is done.

First: We're revamping Pietra Memberships. As a member you'll get access to tools and infra that will meaningfully lower costs and save your biz time.

[Tala Akhavan @talaballla]

Lean + mean = green

[Ronak Trivedi @therealRoShow]

When someone asks me what @shoppietra employee count is as a way to flex I always ask what their revenue per employee is. Then I share Pietra’s number and they usually ghost 👻

[Tala Akhavan @talaballla]

“Invest in your people,” they say. At @shoppietra we put our money where our mouth is.

[Ronak Trivedi @therealRoShow]

One of the perks of working at Pietra is that employees get use the platform to launch your own brand. In this case, a line of French terry tees by our head of customer happiness. Mint green lookin 😎. Who wants?

[Tala Akhavan @talaballla]

This is big for so many reasons. Parental leave and postpartum return-to-work are not black and white situations. We need our policies to reflect the shades of grey. Female leaders hold the keys to open doors for the next generation of working moms. Use the keys, ladies.

[Susan Wojcicki @SusanWojcicki]

More than 20 yrs ago, I took the 1st maternity leave @Google. In years since, I've advocated for better leave policies - they're critical to help women balance work & family. Today in @TIME I share a new Google policy to give new parents more flexibility. https://t.co/8UwG25YBB7

[Ronak Trivedi @therealRoShow]

Yesterday, more people signed up to start their business on @shoppietra than ever before. Whatever happens in the markets, one thing is for sure: everyone needs a side hustle 💪🏽 🚀

[Ronak Trivedi @therealRoShow]

Amazon delivery guy walks into Pietra Fulfillment Center. Hears music playing, stops, asks: “Y’all hiring? I can start tomorrow” 😂 🚀

[Tala Akhavan @talaballla]

@ Working Moms: find yourself a CEO who takes all your weekend work off your plate for Mother’s Day and sends cupcakes to your house for your kid(s). These bosses exist, you just need to seek them out… cc @therealRoShow #buildaroundfamilies #worklifeblend @shoppietra

[Tala Akhavan @talaballla]

Definitely causation

[Ronak Trivedi @therealRoShow]

Update: @zebulgar @rabois we’re going to need a tech week every 6-8 weeks to coincide with Pietra board mtgs thankssss

[Tala Akhavan @talaballla]

@BrianTolkin @therealRoShow Touché touché

[Tala Akhavan @talaballla]

@therealRoShow you missed the bubble where I joined the team ;)

[Ronak Trivedi @therealRoShow]

It could be that working closely with @rabois and @andrewchen got us here but after looking more closely at the data...there may be another theory in play lol

[Ronak Trivedi @therealRoShow]

Good article showing how Pietra, Shopify, and others are helping the next generation of entrepreneurs https://t.co/uhDZVtu6id

[Ronak Trivedi @therealRoShow]

One of the coolest brands using Pietra to power their exploding, two-person, business. The Candy Shop is OPEN: https://t.co/2pWokuAXvr

[Tala Akhavan @talaballla]

So much flattery this week 😉

[Ronak Trivedi @therealRoShow]

Pietra’s tagline // storyboard from years ago

[Tala Akhavan @talaballla]

What’s the saying? Imitation is the sincerest form of flattery?

[Ronak Trivedi @therealRoShow]

To the PM that spent months pushing this through review mtgs…come work on the real thing @ Pietra 😉

[Tala Akhavan @talaballla]

👀✍🏼

[Ronak Trivedi @therealRoShow]

@talaballla is going to write a book one day about how parenting and executive leadership principles are actually 99% the same and it will be a best seller

[Tala Akhavan @talaballla]

Anyone can build the next big brand with @shoppietra. As a female mentor once told me when I was contemplating a career pivot: “You almost never regret the things you did, only the things you didn’t do.”

[Inc. @Inc]

On this episode of Woman Inc., host @jennatodey sits down with @talaballla, COO of @shoppietra, a platform that makes it possible to launch the brand you've always dreamt of. https://t.co/KsYhWGLaho

[Tala Akhavan @talaballla]

Ask @therealRoShow how he convinced me to join @shoppietra by taking my daughter on a stroller walk because I didn’t have childcare (covid). Now *that’s* strong recruiting.

[Ronak Trivedi @therealRoShow]

We do perf reviews a little bit different these days at @shoppietra . But hey, you gotta make it work somehow.

[Tala Akhavan @talaballla]

Thanks for having me on @Inc @jennatodey to talk all things entrepreneurship, creator economy, and leading through (family) change.

[Inc. @Inc]

On this episode of Woman Inc., host @jennatodey sits down with @talaballla, COO of @shoppietra, a platform that makes it possible to launch the brand you've always dreamt of. https://t.co/JvVdajuQdq

[Ronak Trivedi @therealRoShow]

🏭 🚢 ✈️ 💻 business in a box