You hear Costco is great. One friend describes it as a 'shopping Disney World'. You start thinking about it. You have some extra cash. You decide to try it out, you'll save that much money in gas anyway! What's the worst that can happen?--
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
France just arrested Pavel Durov, founder & CEO of the encrypted, uncensored Telegram platform. The need to protect free speech has never been more urgent.
What "MAGA" really means
The phrase has troubled liberals who think it is a call for a return to an America before civil rights, gay rights, and women's rights. But I have a more generous interpretation, one that is truer to my experience of Donald Trump as he is today. "Make America Great Again" recalls a nation brimming with vitality, with a can-do spirit, with hope and a belief in itself. It was an America that was beginning to confront its darker shadows, could acknowledge the injustice in its past and present, yet at the same time could celebrate its successes. It was a nation of broad prosperity, the world's most vibrant middle class, and a idealistic belief (though not consistently applied) in freedom, justice, and democracy. It was a nation that led the world in innovation, productivity, and technology. And it was the healthiest country in the world. I have talked to many Trump supporters. I have talked with his inner circle. I have talked to the man himself. This is the America they want to restore.