Marketers that approach creative, media, and planning in silos are finding it harder to make adjustments – a challenge made all the more difficult when their efforts lack clear, data-driven understanding of what drives revenue for their business: https://t.co/Nek6gKvjxd
Learn what #marketers should be doing right now to prepare for when people get back to working, shopping, traveling, and going about their lives. https://t.co/vHlkdi3n1A
We are working hard to help our clients and partners adapt their media strategies to the rapid changes brought on by #COVID19. Read some of our observations and recommendations for how to proceed with adapting your strategies: https://t.co/SwtOhfkkaF
An effective marketing strategy leverages first-party data to understand the opportunity within your customer base and drive all marketing efforts. It should also revolve around answering these 5 key questions: https://t.co/SYJvGnjG7i
If your TV buying strategy hasn't evolved since the 90s, it's time to update to a more targeted and measurable approach. It's time to think #ConnectedTV. https://t.co/Ax1DJs0imr
Download our 2020 Marketing Essentials to learn why #marketers must leverage #data combined with world class #UX and brand storytelling to drive meaningful customer experiences. https://t.co/GL9339c80n
“Focus on solving real business problems not on designing technology.” See what other insights our Co-Founder and CEO, @rshelleman, shared with @martechcube: https://t.co/rjS8PIzZhE
Utilizing a managed Customer Data Platform eliminates the need for brands to invest in expensive databases and technology. #ManagedCDP
https://t.co/FPDWwydqwn
Through our managed CDP, brands gain a deep understanding of their highest-value customers and prospects without having to invest in expensive technology. #peoplebasedmarketing https://t.co/yli2JkKgVv
Interesting mix of panelists at FT Leadership Conference for Data Revolution Panel: A data company, The Shedd Aquarium and BBQGuys. Target Data’s Marshall Gibbs is moderating. People-based marketing is critical.
@targetdatacorp#ftleadership
Ever wonder how you see ads online that are so targeted to your desires, it’s like they read your mind? @targetdatacorp makes it possible. In this 20 min conversation, CEO @rshelleman shares how he assesses candidates & the challenges he’s overcome:
https://t.co/vdMdKi4435
"Brands must challenge themselves and their teams to thoughtfully push the envelope in addressability while ramping up their use of #PeopleBased planning across the board." https://t.co/NtVbbw2oE4
An exciting day today as Target Data announces we have acquired @SocialFulcrum, a leading #Facebook & #Instagram direct response agency! https://t.co/BfoBmDMxww
LEADING AT THE PACE OF CHANGE: Our 2019 Leadership Conference will deliver laser-focused panels and presentations aimed at arming industry leaders with the strategies and tools necessary to master this dynamic retail environment. Register today! https://t.co/xugrwE5BJq
Three types of data can be used to increase advertising accuracy, according to Target Data's Marshall Gibbs. Find out what they are here:
@targetdatacorp#advertising https://t.co/bFbv8zjmLx
“By tying marketing activities directly to sales, Retail Marketers can not only maximize revenue outcomes but also end the debate over the business impact of their efforts.” #peoplebasedmarketing#performancemarketing https://t.co/Bb5OCYeYjl