Most brands run one landing page and wonder why cold traffic doesn't convert.
There are 13 formats.
Same product. Same spend. Different number.
Reply PAGES and I'll send you links to every example shown.
Grüns: 2 years old, $300M revenue, sold to Unilever for $1.2B. They didn't invent a new product. They fixed why people quit taking vitamins. That insight was worth billions.
#DTC#ecommerce
Most DTC founders will test button colours for six months before they'll test their prices for six weeks. Test price and conversion dips... everyone panics at that number alone. Then you check revenue per visitor and the picture inverts. CVR on its own is a vanity metric.
Broke down an 8-figure landing page. Their top of the fold alone does more selling than most brands' entire page. Small text. Heavy visuals. Everything needed to convert in 1-2 scrolls.
#CRO#ecommerce
Cold traffic to advertorial. Warm traffic to listicle. Hot traffic to direct response. You don't need new creative to scale. You need better page sequencing.
#CRO#ecommerce
Same exact offer. 1.8% to 2.7% conversion. All we changed: the title, free shipping, and a free sample. Test your offer before you touch your ad spend.
#CRO#ecommerce
The brands doing 8, 9, 10 figures in ecom all share one thing: LTV so high they can outspend everyone else for a customer. That's the whole game.
#ecommerce#DTC
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5 Essential Tips for Inclusive Shopify Stores:
🌐Document Language
⚡Add "Skip" Link
❌Remove Empty Buttons and Links
🖼️Include Alternative Image Text
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Mistakes to avoid while developing Shopify App:
1️⃣Keep it simple—build a minimum viable product (MVP)
2️⃣Test your app thoroughly—avoid testing in production
3️⃣Engage with a human app reviewer
4️⃣Separate staging & production environments
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