Proud to see @DentsuCreative's work on @ceer coming into focus.
Saudi Arabia’s first home-grown EV brand, built bilingual and global.
Appreciate the trust from the CEER team.
https://t.co/CoDcBw178E
If you’re leading a brand in today’s world of algorithms, the real challenge isn’t visibility, it’s distinctiveness.
I spoke with @NadaAlturki at @arabnews about how culture and creativity are redefining brand strategy.
https://t.co/VEv5bZj9N8
#CultureThroughCommerce#KSA
I’ve learned as much from bad bosses as I have from great ones.
In an industry built on pressure and pace, awareness - not ambition - is what separates good leadership from bad.
Latest article here: https://t.co/ax3u2IsEO3
I’ll be joining Athar in Riyadh on 22 Oct for the Agency of the Future panel - exploring how AI, creativity, and collaboration are reshaping agencies and brands. Looking forward to connecting with clients, partners, and peers.
https://t.co/jFGy7rfM8F
88% of execs say AI is a priority - but fewer than 20% have moved past pilot mode.
The gap isn’t ambition. It’s ops.
Our Agentic AI Playbook breaks down what it really takes to scale:
✔️ Clear decision layers
✔️ Connected data
✔️ Human-machine design
https://t.co/R6iYOOJ2H6
“Hope is not a strategy.”
True - unless you’ve done the work to make it one.
My take on leading through a turnaround: presence, belief, and the people who make it real.
Read more: https://t.co/ZSKHQLRQUV
#Leadership#Turnaround#Resilience
Honoured to return for a second term on the board of OSB at @AUB_Lebanon - and proud to see my alma mater now ranked among the top 16% globally.
In a region defined by change, the institutions that shape talent matter more than ever.
https://t.co/RJYpsNGpBW
#Talent#AUB
@Ubah_Alii I’m so sorry for what you experienced.This is horrible and not acceptable by any means .I hope your experience at @AUB_Lebanon gives you a much better indication of what Lebanon can be