Taylor Cromwell

Exploring how creators build businesses & make a living online 🤳 | Past lives: @LinkedIn, @WSJ, @business | Helping brands & founders tell better stories ✍️

[Taylor Cromwell @tdcromwell]

Spent weeks researching the origin story of @ycombinator — the dinners, the @paulg essays, the pivots & cereal-box hustles, the people who shaped startup culture as we know it.

The result: a fascinating story of tech’s most influential accelerator

Here’s what I found 🧵

[Kaleigh Moore @kaleighf]

Hot tip for B2B SaaS companies working on AI search visibility: Scoop up a journalist to be your in-house trend spotter, news-coverer, angle-finder for that work.

They will be worth their weight in gold (so pay them accordingly)

[Tyler Denk 🐝 @denk_tweets]

any creator trying to add new revenue streams should study Colin & Samir:

> Publish Press newsletter generating sponsorship revenue
> $25 small ticket product
> $299 & $899 higher ticket courses
> creator summit events that sell out
> brand deals on their YT channel that feel super organic
> brand deals on their podcast

they really are the perfect case study of how to monetize as a creator.

the thing I really love about their newsletter (besides the fact it’s on @beehiiv) is that it doesn’t just regurgitate their YT content. it’s a standalone, elite level newsletter covering the creator economy, tools, jobs, strategy, etc.

they know their audience inside out and built products to serve them

[Taylor Cromwell @tdcromwell]

a creator announced her new startup and 15,000 people immediately joined the waitlist.

most tech cos would DREAM of those numbers on day one.

Erin McGoff's path from career advice creator to venture-backed founder is worth studying 📚
@CreatorEconNYC 🔗 https://t.co/xYQcJ0rpiK

[Taylor Cromwell @tdcromwell]

tried to vibe code a creator-founder quiz... and... i don't think this title has the intended effect 😂

[Taylor Cromwell @tdcromwell]

@MillyTamati 👀👀

[Milly Tamati @MillyTamati]

Throwing it out there... I'm interested in acquiring newsletters in the career / personal growth space!

5k minimum audience size, must have solid engagement history and demographic data

DMs open!

[Jack Moses ∞ @jackmoses777]

I am so bullish on the real world.

Group events. Cookouts. Sports. Parties. Animals. Music festivals. Phoneless dinners. Co-living centers. Healing centers. Retreat centers. Beautiful views. Group adventures.

These things light me up. Tech, ai, and materialism continue to disguest me more every day.

The pendulum has swung too far. A small group of soulless nerds will continue to obsess over ai, automation, effiency, and the intellect. But those of us connected to our hearts and spirits are becoming disgusted by it. We want real, and we want human.

Expect a huge countersurge of irl businesses and events in the next few years.

[Milly Tamati @MillyTamati]

hey ppl at the new media summit whats up? 👋

[Taylor Cromwell @tdcromwell]

@MillyTamati brb gotta work on my quiz lead magnet!!

[Taylor Cromwell @tdcromwell]

Gary Vaynerchuk says it's the era of the individual internet empire 👀

couldn't agree more. and you don't need to be Mr. Beast or Alix Earl level to prove it either

https://t.co/IgIVp1AlvG

[Gary Vaynerchuk @garyvee]

https://t.co/F29ySKR5xH

[Taylor Cromwell @tdcromwell]

@MillyTamati storymaxxing !!

[Tyler Denk 🐝 @denk_tweets]

HubSpot acquiring Starter Story is hardly surprising

it’s exactly why the highest paid jobs in tech might soon be marketing & storytelling…

our goal @beehiiv is to nearly double revenue to $50M this year. I have some strong opinions why tech brands are storymaxxing all of a sudden:

1. The cost of content is 0

I just saw a post of someone making 600 UGC ads in 1 day with Kling + openclaw.

we have an unlimited supply of "pretty good" content.

so there’s a premium for content that is truly exceptional (like Starter Story’s content).

2. Trust is the true scarcity

a 19 year old with a Claude subscription can cook up a niche-specific CRM in half a day

software is abundant and very easy to launch.

it’s only trust that’s scarce now & HubSpot is paying for the 8 years of trust that @thepatwalls has built.

//

Ramp, Rippling, Notion, Vanta, a16z, Microsoft & Netflix are all actively investing in storytelling and editorial roles…

narrative is the latest moat and tech brands are betting big on it.

I go into much more detail on why brands are storymaxxing in my newsletter if you want to read more btw: https://t.co/NNxJBEqiqb

[Taylor Cromwell @tdcromwell]

this is how trying to write on my computer now feels without @WisprFlow

[Pat Walls @thepatwalls]

8 years ago, I started a side project inside of a tiny Starbucks.

Today, Starter Story is being acquired by @HubSpot.

Here’s how it happened.

[Tyler Denk 🐝 @denk_tweets]

on @beehiiv 👀

[Taylor Cromwell @tdcromwell]

🚨 writing opp

a client I work with is looking for a technical writer with experience in AI&VC

you need to be comfortable writing about extremely technical topics for b2b audience (AI observability, data warehousing, data engineering, etc.)

👉DETAILS: https://t.co/L1Ptkh9msu

[Taylor Cromwell @tdcromwell]

@zarazhangrui @AcquiredFM @claudeai did you break this up by chapter/episode when prompting? how did you handle such a large volume of output?

[Michael Kauffman @MikeyPesto]

Required Reading: @beehiiv The State of Newsletters 2026.

[beehiiv 🐝 @beehiiv]

we asked 19 creators, publishers, and brands their 2026 content economy predictions...

here's what they told us👇

[Taylor Cromwell @tdcromwell]

consider this your sign to take LinkedIn seriously, post online, talk & write about the things you love, build your platform. all the things 💫

[Taylor Cromwell @tdcromwell]

jan 2025: i posted about @beehiiv's 2025 State of Newsletter report & dreamed of pivoting into the creator economy (had zero creator economy experience)

jan 2026: wrote the dang State of Newsletter report 👏 and working to build spot as an expert writer in the creator economy