Team 201

An integrated marketing & digital consultancy 🚀

[Team 201 @team201chi]

Many thanks to @franckriester, @Ph_Etienne & Yannick Tagand for helping to foster successful French + U.S. business partnerships. @team201chi is honored to be a part of the ongoing effort to build strong relationships through business & international trade. #EquipeFranceBusiness

[Team 201 @team201chi]

The hot topic in marketing circles this week is #Graphite's latest study on #AIContent surpassing Human Content. 𝗔𝗜 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝘄𝗲𝗹𝗹 𝗶𝗻 𝘀𝗲𝗮𝗿𝗰𝗵, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗵𝗮𝘀 𝘀𝗹𝗼𝘄𝗲𝗱. https://t.co/mrWM4GNrZj

[Team 201 @team201chi]

Stop chasing keywords. Start building sites that deliver clarity, trust, and usability. For a deeper dive on this topic, check out the article from @Ahrefs: https://t.co/4MOsbPmYEg

[Team 201 @team201chi]

While often considered separate swim lanes, #SEO and #UX are part of the same system. Details in thread 🧵(1/5)

[Team 201 @team201chi]

Don’t silo “SEO” and “design.” We build growth systems where strategy, data, and UX flow together — because that’s what people and algorithms reward.

[Team 201 @team201chi]

We've been working with @Observe_Inc for 2 years now, and have had a front-row seat for their amazing journey🚀10,977% growth🤯Congrats to the entire Observe team on this much-deserved recognition (#13!), and cheers to continued success in 2025 🥂#DeloitteTechnologyFast500

[Observe by Snowflake @Observe_Inc]

WOW! 🤩 It’s such an honor to be ranked #13 on the #DeloitteTechnologyFast500 with 10,977% growth! 🚀 Here's to an awesome Q4 and more #observability innovation in 2025. Learn more in the press release: https://t.co/dfxVMq89PH

[Team 201 @team201chi]

What falls in the winter but never gets hurt? 🤔

Snow ❄️

Happy holidays from Team 201!

[Team 201 @team201chi]

What role do green beans play in Thanksgiving dinner? 🍽️ The casse-role 👀 Happy Thanksgiving from Team 201!

[Franck Riester @franckriester]

Partout où nos entreprises sont présentes, partout où elles font rayonner nos savoir-faire, un esprit d’équipe se construit. Avec audace, inventivité et passion. Oui, le drapeau de l’#EquipeFranceBusiness flotte ici, de New York à Chicago ! 🇫🇷🇺🇸

[Communispond @Communispond]

@MarcusASchaller of @team201chi explains how #mindfulnessatwork leads to effective listening, among other positive business outcomes.

Listen and subscribe: https://t.co/iXHwgySauh

#listeningskills #communicationskills #communicastpodcast

[Team 201 @team201chi]

We’re thrilled to welcome Remy Smith and Marcus Schaller as the newest additions to Team 201 🎉

Special thanks to the rest of the team for making 2021 such a huge success. We’re excited to continue building this amazing momentum as we go into the new year! #NewHire

[Team 201 @team201chi]

THIS is how you promote customer reviews 😂

Hat tip to the @Khoros marketing team for getting creative beyond the standard quote graphic.

[Khoros® @Khoros]

We don't mean to be TOO dramatic... but we just love reviews from our customers! See what all the hype is about and request a demo to see for yourself: https://t.co/6Ke3A0xR0Z

[Team 201 @team201chi]

It’s that time of year again...Happy Star Wars Day! #MayThe4thBeWithYou

[Team 201 @team201chi]

That Friday feeling before QBR week 😆 #MarketingTwitter

[Team 201 @team201chi]

@semrush

[Team 201 @team201chi]

When it's not a fit, don’t force it! 🙅‍♀️ That’s our advice to #paidsearch managers.

Correctly mapping content to keywords (or realizing when your offers come up short) is essential for #adqualityscore 📈

Analyze intent data FIRST. Never "force" content into #SEM campaigns.

[Team 201 @team201chi]

The most popular #email apps offer different user experiences. They also include varying preview text lengths on mobile:

📱@gmail: 90 (iOS) - varies (Android)
📱@yahoomail: 45-50
📱@Apple Mail: 81

Note these limits & put the space to good use in your #emailmarketing campaigns.

[Team 201 @team201chi]

Us trying to determine the source of a lead when the UTM broke.