TRB

[TRB @tearbeee]

@latimesfood so many conflicting feelings about this. I both disagree and agree on several counts, but the point is that I care way too much haha https://t.co/6gL9hxaCw2

[Workday Strategic Sourcing @ScoutRFP]

When should you use a vendor’s contract versus your own, and how can you identify those key principles during a negotiation process? We’re here to help with those questions and more. Here are 10 Tips to Keep Contracts from Being a Pain in the SaaS. https://t.co/32fUnFIPqH

[TRB @tearbeee]

😆Big day at @ScoutRFP !

[Workday Strategic Sourcing @ScoutRFP]

Excited to announce @ScoutRFP raised $33M Series C funding: led by @Scalevp with strategic investors: @SalesforceVC & @WorkdayVentures press release: https://t.co/ATfvgq6kXN

[Salesforce Ventures @SalesforceVC]

Congraulations on your Series C @ScoutRFP! Excited to welcome you to the #SalesforceVenturesOhana.

[TRB @tearbeee]

If you are a marketer supporting #sales team, you should check this new book, Effective Sales Enablement, from my friend, @PamDidner. A #salesenablement book for marketers written by a marketer. Pre-order: https://t.co/xQhB98fIiA #marketing

[TRB @tearbeee]

Very excited about the latest company momentum. Welcome to the @ScoutRFP team @jerrybrooner and Sarvesh Mathur!

[Spend Matters @spendmatters]

Afternoon Coffee: Scout RFP Appoint New CRO and CTO, Kira Systems Receives $50 Million Series A https://t.co/r7MPSZjvff

[TRB @tearbeee]

@SFerika you are #1 !!! So well deserved!

[Ann Handley @MarketingProfs]

The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019 50 Content Marketing Influencers… https://t.co/hvpILdDQdw [I LOVE LOVE LOVE to see @sferika in the top spot! via @toprank]

[TRB @tearbeee]

@MarketingProfs @SFerika @toprank I was lucky enough to have Erika Heald as my first content leader; she taught me everything I know, and I’m so grateful to her!! @SFerika you are the best there ever was!

[TRB @tearbeee]

Love this and learned a few new things in the process

[TRB @tearbeee]

@SFerika @ThreeTwins @sfoutsidelands Were you able to pick-up your tix? I remember hearing about how excited you were that you won...

[TRB @tearbeee]

Bookmarking this!

[NeoLuxe Marketing @NeoLuxeMktg]

Every story needs a hero, especially if you're trying to convince a prospect they have a problem and your business has the solution. @superdeluxemo and @biggreenpen give examples of how crafting a good story makes a huge business impact. https://t.co/zl82NiI862 #Storytelling

[TRB @tearbeee]

Love learning new and awesome marketing tips, regardless of the industry. Always something new to pick up!

[Sojern @Sojern]

Too hot today? Did you know that you can use dynamic creative ads to help inspire someone's desire to take a dip in your hotel pool?
https://t.co/4MYrGSBwE7 #hotelmarketing

[Amy Higgins @amywhiggins]

"Amazon is not thinking about launching into the travel industry - Amazon is in the travel industry." by @matharris https://t.co/0nejUZUD96 via @PhocusWire

[Workday Strategic Sourcing @ScoutRFP]

Find out how @Fitbit’s team challenged the status quo by improving upon supplier management, and evolved to bring value to the organization: https://t.co/nXZLyd37G9

[Workday Strategic Sourcing @ScoutRFP]

We’ve taken giant leaps towards intelligent sourcing by implementing intake automation. Learn more on our blog: https://t.co/kaxVOmf6Ay

[TRB @tearbeee]

@amywhiggins @SFerika I also think it's important to look at attribution. For example, if you can get qualitative data proving a customer discovered you via PR article, then these insights are valuable in a content audit. Helps confirm that the message resonated with the right person #ContentChat

[TRB @tearbeee]

Love this! https://t.co/5n1CrUeAwY

[Amy Higgins @amywhiggins]

@ShannonRenee Looking at the integration of your asstes and how they perform together vs alone is a HUGE win! #contentchat

[TRB @tearbeee]

@SFerika A5: A campaign-focused content audit should focus on journey stage, targeted persona, pain points, scenarios, use case, industry, product value prop #ContentChat

[TRB @tearbeee]

A4: The type of content audit depends on your overarching content goals. For example, the metrics vary if you are looking towards awareness TOFU metrics vs MOFU etc #ContentChat. https://t.co/53wWGS9Apf