tebu

building the biggest retention agency for Shopify brands in Eastern Europe

[tebu @teburzuca]

@x_armand Founders back to building!!! cool idea 🙌

[tebu @teburzuca]

@maxwellcopy Greatest way to do it

[tebu @teburzuca]

You do things because you feel an obligation towards others way often than you think.

You set up schedules to make others happy, you mess up your priorities for others, when it’s not truly what you want yourself.

[tebu @teburzuca]

You do things to impress others more often than you think

[tebu @teburzuca]

I often find myself needing to talk with somebody, that doesn’t know me or doesn’t care about my feelings to give me a honest opinion on my situation.

More and more I turn to voice mode in Claude, I just want to pour everything I have on my mind and ask for a no bullshit opinion. I do think this is wild, never would’ve imagined doing this

[tebu @teburzuca]

@signulll Sounds like authenticity ?

[tebu @teburzuca]

Romanian entrepreneurs never cease to amaze me sometimes. A beauty brand owner followed me from my content. She was working on her online store and I reached out to thank her for following and ask if she needed any help with email.

She replied that she isn’t following me anymore - literally unfollowed after she read my message.

The willingness to work and trust people seems very low in Romania at least. People just don’t give many chances to young founders.

[tebu @teburzuca]

@JoeJMarston @codyplof Vault

[tebu @teburzuca]

The distribution she has gives her so much leverage, it’s crazy

[adel 🌟 @adelwu_]

it’s so funny how techies wanted to appeal to consumers so badly they probably paid kylie a bajillion dollars

and all she had to do was take some pics in a bathrobe

[tebu @teburzuca]

Love this.

[Fľøkï @Dee_Floki]

France v Senegal FIFA World Cup 2026 through Geoff Lowe’s lens

[tebu @teburzuca]

Sometimes I don’t even get an overview and I retype the search as a question

[signüll @signulll]

i rarely google things anymore.

& when i do, i almost never ever click through to the actual destination site.. hell i never even scroll below the ai overview.

that feels kinda insane.

[tebu @teburzuca]

The importance of niche

[The Kobeissi Letter @KobeissiLetter]

BREAKING: SpaceX, $SPCX, is now the 7th most valuable public company in the world, worth $2.19 trillion.

[tebu @teburzuca]

Ge ni usss

[Andrew McCalip @andrewmccalip]

Get paid to wait

The Claude Code spinner might be the most watched line on Earth.

So I turned it into an ad marketplace.

Advertisers bid on it. You keep 50% of the money.

Install the extension → get cash from ads.

Introducing Kickbacks

[tebu @teburzuca]

@geoheaton Silhouette is the KEYY

Where do you take inspiration from ?

[tebu @teburzuca]

This aesthetic is so gooood. Truly differentiated from this tech field

[Claude @claudeai]

Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use.

Its capabilities exceed those of any model we’ve ever made generally available.

[tebu @teburzuca]

In Romania, the biggest jewelry brand - Teilor - is doing 76m eur per year.

These guys call a 90m brand “an emerging brand”

[Chad Janis @chadjanis]

BIG opportunity for YOU! I'm hiring for a VP of Emerging Brands. The ideal candidate is likely someone who wants to start their own brand but is eager to invest at least 2 years working directly with me to scale each of our Emerging Brands. You'll work hard. You'll fast-track your growth and leadership.

What is an Emerging Brand at Ü Snacks (Grüns)? -- Any brand we launch that is doing anywhere from $0 to $100M of annual revenue. Yes, $100M of revenue is our threshold for moving something from "emerging" to scaling. You will own the P&Ls and outcomes of each Emerging Brand. To start, you'll have Nütrops, Immün, Jüced, and some upcoming innovations. 👀

I care deeply about mentorship. Success for me in this role is that you can either (1) pivot internally at Grüns after two years to own a function you've come to love or (2) go start your own thing with my support, network, and backing. I can't imagine a better training ground for successfully launching your own brand after two years.

You'll work directly with me. Success for you will singularly be growing each Emerging Brand to $100M of revenue, profitably. That's it. Simple, not easy. You'll have a great team already in place on Day 1. 💪

If you're reading this, you probably already know the Grüns story. We scaled profitably in 2 years from $0 to over $300M in revenue (last publicly disclosed in August 2025).

I'll drop the link to the career page in the comments. I'd love to work closely with you. Chat soon!

[tebu @teburzuca]

Audience matters

[signüll @signulll]

we are soon going to be in an era where infinite really products compete for a fixed, increasingly defended pool of attention, mediated by a handful of platforms who tax the connection.

[tebu @teburzuca]

Cool packaging

[Drew Fallon @drewfallon12]

STARS & HONEY RAISES $24M GROWTH ROUND FROM VMG PARTNERS

Bootstrapped protein bar brand Stars + Honey, founded in 2023, has announced a $24m funding round led by VMG Partners - who has a track record of backing winners in the protein space including Quest Nutrition & VEGA.

The brand is on track for $50m in revenue this year and is the latest deal in the protein boom that includes:

- David Protein's $75m series A at $725m valuation
- TRUBAR INC acquired by Eti Gida for $173m in cash (1.7x rev)
- Huel acquired by Danone for $1.2B (3.4x rev)
- Power Crunch acquired by Ferrero for $275m (2.2x sales)

We're still waiting for Built bar to get acquired after announcing last year it was looking for a buyer.

Congrats to Daniel Rainey & team!

[tebu @teburzuca]

You have ALL of the tools. What do you spend your time on ?

[tebu @teburzuca]

Advertising!

[Roberto Nickson @rpnickson]

I posted this paid partnership last night on IG and this morning it’s at 1M views and 100K+ likes:

Life with Claude