Tech Alex

PR strategist for tech startups.

[Venelin K. @venelinkochev]

got this notification today

looks like the new owner is getting ready to launch something

pretty cool to see my own tool catch it :-)

[Tech Alex @techalexpr]

@Andrey__HQ @nizzyabi Same pattern every time. People fixate on the deck when the issue is usually sitting across from the wrong investors.

[Tech Alex @techalexpr]

@bhanu4417 Horror aesthetics for a productivity tool work because procrastination does feel like something chasing you. Does the product carry this through?

[Tech Alex @techalexpr]

@JaguarAnalytics Bad news for startups whose pitch was 'we use the best AI.' That was never a moat. Now it doesn't even matter.

[Tech Alex @techalexpr]

@CesareDadamo Niche audiences give you something crowded markets can't buy. A job seeker who found work through your app remembers that forever. I'll take that over any press hit.

[Tech Alex @techalexpr]

@ZeffMax Every 'temporary' pricing change in tech eventually becomes permanent. Framing it as 'capacity' plays better than admitting the unit economics don't work.

[Tech Alex @techalexpr]

@trentjhughes The founders who raised prices early also pitched better. Pricing forces clarity on what you're actually selling.

[Tech Alex @techalexpr]

@ugo_builds 1.27% conversion with 2m 32s session time means people are reading. Traffic is the part you can buy.

[Tech Alex @techalexpr]

@NicolasLecocqHQ Build in public only works if you share the parts that don't. The wins are easy. What people follow is what's breaking.

[Tech Alex @techalexpr]

@divvsaxena PR works the same way. Coverage builds momentum, momentum builds coverage. But only if the product leg is holding weight.

[Tech Alex @techalexpr]

@Azipharel 24 years of compliance and your reward is a 250% tax increase. I ran the same numbers with my accountant. The retention gap for export-led service businesses isn't marginal anymore.

[Tech Alex @techalexpr]

@dominikmartinX Building in public is a positioning exercise. The founders who do it well are running a deliberate media strategy, not just oversharing. Most post without thinking about what each piece does for their credibility.

[Tech Alex @techalexpr]

200 visitors and barely any waitlist signups. The page isn't broken. The story isn't sharp enough to make someone stop and give you their email.

[Deepak Sangle @_deepakss_]

How much effort do you put in to acquire customers organically?

I've been working on making Sia's organic reach better. Steady and slowly. ~200 unique visitors, but not that many people on the waitlist.

I need to work on my landing page.

[Ross Simmonds @TheCoolestCool]

Posting a blog link once on LinkedIn is not distribution.

It is a lottery ticket.

Real distribution starts before the asset is created:

Who needs this?
Where do they spend time?
What format travels there?
How will it reach 500 qualified people?

https://t.co/lxp0jeUcBZ

[Tech Alex @techalexpr]

The labs publishing papers and demos are building brand. The ones staying quiet are building moats.

[Anjney Midha @AnjneyMidha]

many folks seem to believe the full extent of the ai race is publicly observable

for better or worse, at least 3-4 ai labs (excluding openai, anthropic and deepmind) have sota capabilities they may never share externally

completely economically rational

[Tech Alex @techalexpr]

@alexcooldev Five years shipping solo with real revenue from a companion tool. More than most funded startups manage.

[Tech Alex @techalexpr]

I keep seeing founders celebrate loading screens. Impressions without revenue. Morning ad CPAs before attribution resolves. The number looks settled - the signal hasn't arrived.

[Tech Alex @techalexpr]

@ayazdotdev Good onboarding is just good storytelling. You don't open with the climax.

[Tech Alex @techalexpr]

@Andrey__HQ Paid launch views don't build companies. They build screenshots for a pitch deck. The conversion data always tells the real story.

[Tech Alex @techalexpr]

@JoumanaElomar Founders who resist simplifying their story usually aren't protecting complexity. They're hiding behind it.