I end up clicking through people I read their featured snippet because I already trust them to have what I am looking for.
Like when you Google Payment in Africa or State of Payment in Africa, you see this from @paystack.
Quality.
Brands that do not incorporate featured snippets in their content marketing do not know what they are missing.
I use it a lot as both consumer and marketer. As a consumer, I love it. You just read through and if you'd want to continue, you click through.
"Networking cards may be outdated but the closest substitute is to hold down the recruiter and make sure he/she follows you on Twitter and/or Github."
https://t.co/BtmpfZgadd
"More than tech, the @ConcatenateConf is about passionate humans in their purest form, dreaming and taking actions to see those dreams come true."
“Reflecting on the 2018 #ConcatenateConf, the Difference a Year Can Make” by Ozoemena Nonso https://t.co/NQEfAq1B0v
#Marketing is so much more than ads. And leading organizations are discovering there may be a solid case for marketing to take on #culture and #EmployeeEngagement – projects typically owned by #HR.
https://t.co/KupEDBEuNi
Popeyes over the last week gained $23m in free ad mentions across America.
Who is ready for an article tracing how their chicken sandwich became a sensation and how other brands can replicate such level of success in user generated content marketing?