Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. ~ Don Norman ("The Design Of Everyday Things")
I know what it feels like to jump out the window on something and having God as my parachute.
I don’t know how to belittle God’s grace and power by playing it safe out here.
God is far too graceful to be out here playing it safe.
"If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering." - Jeff Bezos
Even though Instagram is picture driven, I’m sorry but your perfectly curated feed of professional pictures doesn’t mean you have a brand. That’s your brand image. The core of your brand lies in your ability to connect, teach, build authority and earn trust. No trust, no Brand.
@lovablemarketer I take loooonnng breaks and def became an Instagram junkie but I pop in when I have things to say that I feel can add some value to the conversation #justmythoughts
Building a brand that performs for a service today is less about a fancy logo font or color. It’s 2020. It’s way more about becoming a space to facilitate the elephant in the room conversations that prospects have been dying to share but haven’t felt safe to do, until you.
Everytime you send out a coupon code or discount email for a quick client purchase, sure you might make a quick sale, but you are only connecting with the 3 percent who are ready to buy. What about the other 97 percent? #brandchat#marathonmarketingmindset
Everyday I see way to many service businesses that know WHAT environments to show up on in the digital space, yet have little idea of HOW, and even more important, for WHO. #brandchat#contentchat
High ticket service businesses: the people that need you to serve at your highest level don’t care nearly as much about your vanity marketing metrics as you do. Instead; they are craving direction and genuine connection.
Don’t let your ego and decision making process of the past stop you from making the better decision today, that in turn will fuel your position tomorrow.