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Thomas | Custom UGC + TikTok Ads 🔥
@tessari_thomas
Founder of CV Digital | Making it Impossible for eCommerce brands to not add 100k MRR through Performance Based TikTok Ads. Guaranteed 🚀
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Joined March 2022
83 Following
38 Followers
55 Posts
Switching to 100% performance deals. Getting results on TikTok is too easy, may as well 🤷♂️
I see a lot of agency’s making video content that just isn’t hitting
The main issue in most people’s content isn’t that it’s bad but there’s too much filler
Here’s my main suggestions
Make your content direct and snappy
Create a script and cut out as much fluff as possible
Most people have the mindset of “what if I fail?” 😓
So what if you do. You lose some time & money. That’s it. 🥱
All you supplement brands could be doing the same thing, but your not 🤷♂️
Have fun staying where you’re at while 1st Phorm becomes the largest supplement brand in the 🌎
#supplements #tiktokads
1st Phorm is dominating the TikTok ads market for their supplements
They aren’t doing anything new or revolutionary
They’re just following a simple UGC formula of hook->pain points/before->solution/benefits->CTA
From doing some keyword research on pet products I found out pet strollers are thing.. so that’s something 😂
@ariellovesbread NDA + vetting process
Doctors who expect you do call them Dr outside of their job are weird. Stop doing this 😂
Don’t get overly emotionally attached to your ads
I’ve seen a lot of brands that have an idea and are absolutely psyched about it
Sometimes their concept works, sometimes it doesn’t
Don’t get too attached to an idea, it’s all about testing
Stop trying to sell your products through your TikTok organic content
It’s a way guaranteed to get you low views, you can’t treat it like it’s IG
Focus on entertaining content more like YouTube not like IG and you will cultivate an audience over time of true fans
The most powerful drug is achieving your goals
The worst thing you can do when hiring a content creator for your UGCs is not vetting them
A lot of these content creators just want to make a quick buck
If they send you 20 UGCs with low energy, bad lighting, terrible transitions, etc.
You’re screwed, VET your creators!
I immediately cut organic and added CRO & email+sms marketing
The market wants sales results from an ad agency, not organic growth
Always listen to the market to find out their needs/wants
Originally I was pushing ads+organic
After several meetings I quickly realized the majority of the market didn’t care about organic or wanted to manage it themselves
Stop selling low ticket
Do you really want 20 clients paying you 1k/Month
Or 4 paying you 5k/month
🤷♂️
If you’re an agency and you aren’t offering CRO support you’re basically screwing yourself and the client
It doesn’t matter how good your ad campaign is if their store isn’t properly optimized for conversions
Start offering it, don’t be lazy ✌️
Ah the crypto weekend pump
Soon followed by the Monday morning dump once the stock markets open and do their weekly nosedive
Offering guarantees is essential.
If you can’t guarantee your client profit you don’t deserve to make money off of them ✌️
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